In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. These, of course, are not normal times. In the fallout from the pandemic, most founders and CEOs are in the process of completely revamping their growth models from the bottom up amid new and unpredictable consumer behavior. This episode explores how to think about growth in turbulent times, according to two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies (in conversation with host Lauren Murrow).The discussion spans four sections: first, how to reassess your existing growth model, particularly when, as Brian says, the data is "completely messed"; next, we drill down into strategy and tactics for surviving the current crisis and talk about how founders can pursue growth even in the midst of widespread uncertainty and cutbacks. Third, we look ahead to discuss scenario planning and how leaders can forge a path forward. Finally, we zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth.
Greylock Investor Mike Duboe, Reforge CEO Brian Balfour, and Mulesoft SVP of Product Shaun Clowes on developing a healthy and successful growth strategy.
Growth is fundamental to a company's survival. To compete in today's crowded business environment, it is vital for founders to implement powerful strategies that drive healthy and sustainable growth. Successful growth strategies start with a methodical framework tailored to your product and target audience that will increase your user base and activation rate.
This episode of Greymatter is the first in a mini-series of growth discussions featuring Greylock Investor Mike Duboe. In this discussion Reforge Founder and CEO Brian Balfour, and Metromile Chief Product Officer Shaun Clowes chat with Mike about frameworks and foundational concepts needed to develop a successful growth strategy. The three growth/product leaders discuss the skills and traits to look for in a startup's first growth hire, why growth should be a cross-functional discipline vs a set of channels or tactics, how to assess healthy vs unhealthy growth, conceptualizing loops vs funnels, and the applicability of B2C growth concepts in B2B organizations.
Welcome back to another episode of Product to Product, the podcast for / by product people hosted by Roadmunk.
This season, we’re taking a deep dive into growth and giving PMs practical, sustainable, non-hacky ways to grow your product.
Brian Balfour, CEO at Reforge, joins us for this episode. He calls himself anti-North star metrics because they “oversimplify” growth. Brian has helped redefine other shiny metrics to keep teams on track at companies like Hubspot.
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Today we are talking to Brian Balfour, the CEO and Co-Founder of Reforge. And we discuss what it means to develop a frontier skillset, how positive customer feedback fuels our fire, and what not to do when growing a business.
All of this, right here, right now on the Modern CTO podcast!