Brian Brinkmann, VP of Product Marketing at Logi Analytics discusses embedded analytics, and the line between product and product marketing. Brian brings up so many good points about analytics and data--how often are we hiding our data from ourselves? From our users? Data helps us make great decisions, so why are there so many steps to reach it? Instead, Brian calls for embedded analytics--data that is woven into the product itself.
Brian Brinkmann, VP of Product Marketing at Logi Analytics discusses embedded analytics, and the line between product and product marketing. Brian brings up so many good points about analytics and data--how often are we hiding our data from ourselves? From our users? Data helps us make great decisions, so why are there so many steps to reach it? Instead, Brian calls for embedded analytics--data that is woven into the product itself.
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Creator Details

Episode Count
2
Podcast Count
1
Total Airtime
1 hour, 24 minutes
PCID
Podchaser Creator ID logo 546693