Bryan Eisenberg is an incredible marketer with significant achievements in his career. Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing!
In this episode We dive into Bryan's latest book, Be Like Amazon.
Let's face it - Amazon out-executes everybody.
We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience.
Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act.
Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends.
We examine if any anyone can compete with Amazon and take a look at Microsoft.
Can anyone be like Amazon? Yes! even a lemonade stand can do it :)
Find Bryan on LinkedIn Instagram Twitter and at Buyer Legends