Bryan Eisenberg is an incredible marketer with significant achievements in his career. Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing!
In this episode We dive into Bryan's latest book, Be Like Amazon.
Let's face it - Amazon out-executes everybody.
We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience.
Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act.
Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends.
We examine if any anyone can compete with Amazon and take a look at Microsoft.
Can anyone be like Amazon? Yes! even a lemonade stand can do it :)
Find Bryan on LinkedIn Instagram Twitter and at Buyer Legends
Bryan Eisenberg and his brother Jeffrey are always out on the cutting edge of ecommerce and retail and a bunch of related technologies. Their book, Be Like Amazon, is a must read for strategy delivery. I got a chance to catch up with Bryan, so here's your opportunity to listen in.
A conversation with Bryan Eisenberg, one of the authors of "Be Like Amazon: Even A Lemonade Stand Can Do It."
About Be Like Amazon: Even A Lemonade Stand Can Do It:
You're on a road trip with an old man and a younger one.
Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.
Purchase the book here: https://amzn.to/2HpojGP