On Brand on Broadcasting with Ross Brand, PureMatter CEO Bryan Kramer talked about the value of going live in private Facebook groups vs on public Facebook pages, how Facebook is moving toward a paid content model, why he traveled to Toronto to record videos that he’s giving away for free, and how Instagram’s new vertical video platform, IGTV, could become the destination that everyone visits for online video.Bryan joined me for the interview in person at #SMWL18 (Social Media Week Lima, Ohio), the Midwest’s largest social media conference, where we were both speakers. We sat down less than 24 hours after the announcement of IGTV. Bryan, as I’ve come to expect, already had formulated a strong and sensible take on the implications of this new video platform.I’m delighted to share our conversation and honored to present Bryan as the inaugural guest on Brand on Broadcasting. In addition to being one of the most respected thought leaders and accomplished public speakers in the industry, Bryan stands out among the leading social media and digital marketing personalities for his kindness, generosity and class.In the first few minutes of the episode, I talk about my reasons for starting a new podcast and how this one differs from The Livestream Universe Update and #LivestreamDeals.About Bryan Kramer:Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.Find Bryan on Twitter: @BryanKramer.