Carolyn Holzman is the brain behind American Way Media, producer of SEO Fight Club TV on Roku and Amazon Fire, growing both a national and international audience for the show. She's been in front-line local SEO for 11 years. She is an SEO tester, podcast and media researcher, she is in development on her upcoming course on voice SEO search, a new SEO TV show and exploring predictive information products for market. Her podcast "Confessions of an SEO" premiered in Jan 2021.