Chris Ducker Podcast Image

Chris Ducker

Chris Ducker is an entertaining, dynamic, and knowledgeable speaker. He is also host of Youpreneur FM.
Recent episodes featuring Chris Ducker
Taking Content Marketing to the Next Level
Youpreneur FM Podcast
Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time to lay out a proper content strategy and the rest is history.What’s important to remember is that coming up with your own content marketing strategy doesn’t have to be a complicated multi-step process for it to work. You just need to always remember who you are creating content for and what kind of content can serve them best then work from there.In this episode, I share a few tips on creating your own content marketing strategy such as thinking in groups of 12 when it comes to creating content, content repurposing and setting up workflows with your team to lighten the load.I also talk about the importance of deep diving into your numbers regularly to see how your strategy is working so far and why you want to be sure that you’re making decisions on firm data, not responding to the latest algorithm update. This podcast is chock full of handy tips you can apply to your strategy so don’t forget your notebook and a pen, you’re going to need it!Essential learning points from this episode:Make sure every piece of content you create either educates, entertains or inspires your audience. People enjoy consuming content in different formats, so don’t be afraid to explore what’s out there and see what your audience prefers more.When repurposing content, make sure that the new piece of content is just as high quality as the original.Deep diving into your numbers helps you see how your strategy is working so far and what changes it might need to reach more people.Much, much more!Important links & mentions from this episode:Content10XHow to Increase Your Traffic with Keyword Research [BLOG POST]YOU304 - How Personal Assistance Has Evolved with Emma MillsPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes...
Building Your Community Offline with Live Events
Youpreneur FM Podcast
In the Youpreneur world, we’re all about building connections whether they’re on or offline. This is why I’m a big believer in live events. There really is nothing like creating real moments and in-person connections between members. Different communities mean different approaches. You always have to make sure you anticipate what kind of event your audience needs before putting on your event-organizer hat. What works for one group - like a large-scale conference - might not work for a group that is looking for a more intimate setting. In this episode, I go through the different kinds of live events you can put on when building a vibrant tribe to help you decide.Also, stay tuned as I make a special announcement about the launch of our own brand new mastermind group, the Youpreneur Incubator. The team and I have been gathering all your feedback on how we can serve you better and we can’t wait to get this started in the new year. I talk about how it will be focusing on diversifying revenue, increasing profits and developing world-class relationships plus a few bits and pieces on how the mastermind will work and what you can expect!Essential learning points from this episode:The beauty of community meet-ups is that it can be as structured or as free as you want it to be. Encouraging your community members to have their own mini-meetups can be a great way to keep your tribe building those connections.Live events are an amazing way to help forge stronger bonds with your community and get the word out to reach a new audience.Having a core group of peers to give you that nudge in the right direction can make such a difference in how you run your business.Much, much more!Important links & mentions from this episode:Youpreneur IncubatorYOU318 - My Biggest Takeaways from the Youpreneur SummitYOU222 - The Power of Attending and Running Live Events with Pat FlynnPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the...
How to Monetize Your Customer Community
Youpreneur FM Podcast
To monetize or not to monetize? That is the question I get asked a LOT. I know so many entrepreneurs that are on the fence when it comes to monetizing their communities because they are worried they might end up alienating them.So where do you start? What should you be giving out for free and what can you offer as paid content for your audience? In this episode, I dive into four different ways you can monetize your online community: blogging, podcasting, webinars and affiliate marketing plus a few of my favorite online tools that I like to use to make it happen.As Walt Disney once said, “We don’t make movies to make money, we make movies to make more movies.” and that’s the kind of mindset you want to have when it comes to monetizing your community. It’s never about “taking” from your audience. It’s all about being able to truly create more value for your community. Essential takeaways from this episode:The success of your blog depends on how deep you are willing to dive into your blog topic and how long you are willing to stick to it.The real monetization of your blog lies in your email list and turning casual readers into true fans. When it comes to podcast sponsorships, it needs to be a win-win-win situation for everyone. Paid webinars allow you to take the pressure off when it comes to selling to a live audience. The golden rule when it comes to affiliate marketing and how you should approach it.Much, much more!Important links and mentions from this episode: DemioGotoWebinarZoomPick up Chris' first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year's Youpreneur SummitPick up Chris' second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
Building an Email List to Fuel Your Business Growth
Youpreneur FM Podcast
We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue.One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. They would much rather be focusing on building their subscriber numbers or followers on social media. The problem with that though is those communication channels aren’t really controlled by you and your marketing strategy could be extremely effective one minute and obsolete the next. This is why having an email list is so important to making sure you get your message across to your audience.  Tune in as I dive into a few list building rules you need to keep in mind when growing your email list and how you can go from zero to a hundred subscribers in this episode of Youpreneur FM.Essential learning points from this episode:When it comes to email marketing is that you don’t just want to grow an email list, you want to grow a list of highly engaged, good quality email subscribers. How segmentation can help you deliver a good quality and engaged list. The List Building Challenge: what quick email list building strategies you can use to get started today.The importance of paying attention to GDPR, treating people’s data with respect and not sending them marketing materials they don’t want.  Much, much more!Important links & mentions from this episode:Amy PorterfieldConvertKitYoupreneurFM Episode 298 with Suzanne DibbleYoupreneurFM Episode 335Pick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest
Build Your Brand by Spreading Your Message
Youpreneur FM Podcast
Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all.Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to. In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise.I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM.Essential Learning Points From This Episode:When it comes to being an expert, the key is to always be serving others.View your brand as an online media company to help you see the bigger picture, keep your messaging streamlined and run your business more effectively.You have to get to know your audience and interact with them and at the same time you need to allow them to get to know you.  Some people can feel pressured to make everything “Instagram-level Pretty” when it comes to live video but remember that it doesn’t need to be polished.Much, much more!Important links and mentions from this episode: YOU128 - How to Build a Community Full of Raving Fans, with Jadah SellnerYOU202 - Getting Started with Facebook Live Video, with Ian Anderson GrayPick up Chris' first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year's Youpreneur SummitPick up Chris' second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this...
Share Profile
Are you Chris? Verify and edit this page to your liking.
Followers
Stats
Episode Count
355
Podcast Count
19
Total Airtime
3 days, 5 hours