Head of Search Adverting at Microsoft - Keynote Speaker. Published Columnist/Author.
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics:3:35 - Name changes of Bing and the components of the algorithm6:50 - What SEOs can learn from SEA tactics - and the other way around14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?41:20 - Important Bing Webmaster tools updates from the past months
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48 minutes, 46 seconds
Podchaser Creator ID logo 997669