Cindy Hohman is the creator of The Art Marketing Project.
Cindy Hohman from helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves.  In addition to working with artists one on one she also teaches marketing at the university level. She works with a large range of artists from abstract artists to those working in illustration and photography. 3:30 - How does your marketing advice apply to artists in different markets? 6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing? 09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky 11:10 - How to help artists through the paralyzing fear of having too many options 15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market 17:05 - How to start building an audience (both with and without social media) 25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on 31:40 - Exploring the idea of the artist mindset 34:25 - Who are the right types of artists to work with Cindy to help improve their marketing? 35:52 - How can artists stand out and have their work be seen?
In this episode, Cindy Hohman of Art Marketing Project shares about the importance of knowing how to market your fine art business. We chat about branding, find your unique style and ideal buyer, and the importance of authenticity.   About Cindy: You’re passionate about creating art and I’m passionate about helping you make a living. As the founder of the Art Marketing Project, I am dedicated to helping creative entrepreneurs thrive. I have committed most of my career to working in the visual arts and with artists. I also gave birth to a fine artist, who is attending art school and planning to make a living with her art. As you can see, I have a vested interest in the topic! After spending years as a graphic designer and working in non-profit organizations, I took a position at the Art Students League of Denver, where I managed marketing and promotions for their fine art school and summer art festival. After that, I landed my dream job at the Denver Art Museum, where I managed advertising and promotions. I have also served on the board of the Art District on Santa Fe and presented marketing workshops for Boulder County Arts Alliance and Arts Longmont.   Website: Instagram: Facebook: Pinterest: Linkedin: Youtube:   Links: To get 50% off your first year with Honeybook, go to!   About The Positively Creative Podcast: The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields. To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!            
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Creator Details

Episode Count
Podcast Count
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1 hour, 34 minutes
Podchaser Creator ID logo 562979