As founder and CEO of Callis, Cliff offers clients more than 30 years of experience and expertise in marketing, advertising and public relations. Cliff is a graduate and former Trustee of Missouri Valley College, where he studied business, economics and communications and competed in intercollegiate tennis. Cliff grew up in the retail business, working alongside his father and brother, where he first learned about the customer experience. He has been integral in leading the agency through the digital revolution. Today, he focuses his efforts on client, employee and public relations and working with clients to help grow their business. He is also President of the Board of Directors of the Center for Human Services, a nationally acclaimed not-for-profit organization which serves those with disabilities. Cliff and his family reside outside Sedalia, Missouri, where he enjoys outdoor sports, travel and the inspiration of life’s experiences.