Colin Thomson is the Founder and CEO of Kast Media, a podcast production company and network.
In today’s episode: a renegade Roomba terrorizes the studio, we get a visit from a gentle giant (Queenie), and we get down and dirty on the ins-and-outs of podcast monetization.   I’m joined with Colin Thomson, CEO of Kast Media. He shares his story from being the host of a small niche show to founding one of the most influential up and coming networks in the podcast industry.   This conversation is full of actionable tips to help you start making money from your podcast right now. Enjoy!   Key Takeaways:   How we met Colin's podcast history & founding KM 3 ways you can monetize your podcast Offering premium subscriptions Why it's tricky to get sponsors under 50k downloads per episode Why you may consider joining a podcast network How big a show should be to join a network The typical demo of the average podcast listener Surprise visit from Colin's dog Hypothetical case study - Bob the plumber Where podcasts sit in the sales funnel How to leverage a podcast to grow your business Sharing our personal podcast listening habits What do we say to the person that doesn't get podcasting How to produce a narrative show the smart way Why 1 million downloads is INSANE for podcasting Podcast earning potential Hypothetical breakdown of podcast income streams The KM 360 deal business model The ad sales process & what you can do as an independent podcast producer
Today, we dig into the ins-and-outs of the podcast industry with Colin Thomson, founder and CEO of Kast Media, a leading full-service podcasting and digital media agency that works with top shows, including Lewis Howes' The School of Greatness, Arielle Vandenberg's The Only Child, Jordan Belfort’s The Wolf’s Den, On Purpose with Jay Shetty and The Tai Lopez Show. I’m humbled and honored to say that “The Shine Strategy” is part of this impressive fast-growing podcast network that receives 24 million downloads per month and two million streams per day.Colin shares his journey and how, within a few short years, he has built a thriving business and become a leading podcast producer. He holds a degree in Music Composition, which was what originally brought him to LA. His interest in podcasts and experience with music production led to a pivot in his career path, which took him from editing and writing show notes to now owning and running a massive recording studio in the heart of West Hollywood—with gorgeous views and a star-studded roster of clients. Colin keeps it real about the highs and lows of the podcast space. He doesn’t sugarcoat how challenging it can be to start a podcast. He also discusses the value it’s bringing to our society; how important it is to produce meaningful content; and how anyone who cultivates the right relationships and pays it forward can be truly successful. For show notes and more visit:
Butterflies of Wisdom is a podcast where we want to share your story. We want to share your knowledge if you have a small business if you are an author or a Doctor, or whatever you are. With a disability or not, we want to share your story to inspire others. To learn more about Butterflies of Wisdom visit Be sure to FOLLOW this program To find out more about Challenge Aspen go to To see how Win walk and about Ekso go to or email Amanda Boxtel at   On Butterflies of Wisdom today, Best-Selling Author, Win C welcomes Colin Thomson. Colin founded Kast Media, digital media and advertising agency that focuses on influencer marketing through podcasts, youtube channels, blogs, and more. Kast Media works with brands and personalities such as Tai Lopez, Verizon, and NPR, to manage, produce, and promote their podcast, and grow their influence and business. Recent success includes hitting 1 million downloads on a new podcast three weeks after launch, and $47k in revenue through sponsorships within two months of podcast launch. In the world of podcasting and influencer marketing, Colin is a leader in innovation and solid growth, and Kast Media's results prove it. Colin speaks about influencer marketing, podcasting, advertising, and building influence. His talks focus on the useful and concrete steps that lead to success. To learn more about Colin visit To find out more about Win Kelly Charles visit To follow Win on Twitter go to @winkellycharles. To support Win on Instagram go to winkcharles. To assist win on Snapchat go to Wcharles422. To support Win on Snapchat go to Wcharles422. To see Win's art go to "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her."Please send feedback to Win by email her, or go to and To be on the show please fill out the intake at Butterflies of Wisdom sponsored by Kittr a new social media tool that is bringing about new ways of posting on Twitter. It's fun, full of free content you can use, helps you schedule at the best times, is easy to use, and it will help you get more followers. Visit Kittr at This is a 20% off code for The code will be XOBUTTERFLIES. If you would like to support Butterflies of Wisdom go to If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to To learn more about Danielle visit To learn about the magic of Siri go to If you want to donate Butterflies of Wisdom, please send a PayPal donation or Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win.   Send to:   Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at   Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you Win  
quick update here. sorry I haven't posted in like.... over a year. whoops.   please checkout my youtube channel and subscribe over there:   and follow me on twitter:   oh heck, fine, here are all my socials in one place: ✌️
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Creator Details

Los Angeles, California, United States of America
Episode Count
Podcast Count
Total Airtime
1 day, 20 hours
Podchaser Creator ID logo 085822