Joining Erik on this episode are:- Dan Hockenmaier (@danhockenmaier), founder of Basis One- Casey Winters (@onecaseman), Chief Product Officer at Eventbrite- Lenny Rachitsky (@lennysan), former founder as well as former growth PM at AirbnbThey discuss:- How marketplaces have evolved over the last several years.- The trend towards owning more of a user’s experience, and the pros and cons of that approach.- The possibilities for new vertical marketplaces.- Where they would be investing if they were running a fund focused on the space.- Why some of the biggest companies in the space were initially overlooked.- How to think about building liquidity in a marketplace.- Some of the interesting debates in the field, and their takes on them.- The most surprising learnings they’ve had while working in the space.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.
This episode of Greymatter is the third in a series of growth discussions featuring Greylock investor Mike Duboe. Lenny Rachitsky, former growth lead at Airbnb, and Dan Hockenmaier, founder of Basis One and former director of growth marketing at Thumbtack, join Mike to share lessons learned when growing marketplaces from startup to scaleup. They discuss how to design a growth org, processes and frameworks around experiments, building growth models, understanding marketplace liquidity, how to think about disintermediation, and parallels between B2C /B2B marketplaces.
Erik is joined on this episode by Mike Duboe (@mduboe), investor at Greylock, Dan Hockenmaier (@danhockenmaier), of Basis One, and David Weinstein (@dw_stein), working on Special Projects at On Deck and TokenDaily.They talk about…* The history and different “eras” of growth as a standalone team.* Why there’s been a shift in mindset towards growth teams, how they will change in the next 5-10 years, and why relentless optimization has backfired for some companies.* Why you should think of user acquisition in terms of a loop rather than a funnel.* Why onboarding is the point that determines whether a user will be retained or not.* The fact that users acquired organically via word of mouth are much more likely to be retained than users that were acquired through paid channels.* Why investors should ask themselves, “if you took away any non-organic acquisition, are you still excited about the business?”* How to tell if a company’s growth is healthy and sustainable or not.* Stories from the guests’ time working at Tilt, Thumbtack and Stitch Fix.* The best structure for a growth team.* Common misconceptions about growth.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Colin Campbell is our audio engineer and the show is produced by Brett Bolkowy.
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