Dan Shaffer is the CEO of AnchorStone CFO and a veteran entrepreneur with over 15 years of experience. After building the largest pool service company in the Boise, ID region, Dan found himself in a common trap: revenue was growing, but the bottom line was shrinking, and he was working 60+ hours a week. Frustrated by traditional accounting advice that didn't help, Dan mastered financial management from a CEO’s perspective. He successfully optimized his business to require only 8-16 hours of his time per week while increasing profits. Today, he helps other business owners achieve that same financial mastery and freedom through AnchorStone CFO.