Dana Kaye is a veteran publicist, social media pro, and brand manager.
Is it worth pitching traditional media for PR in an era of paid ads? Can PR build your author brand and attract opportunities you might not have had otherwise? What are the best ways to pitch your book? Dana Kaye answers these questions and more in today's show. In the intro, Kobo Writing Life announces […]
Marketing, PR, publicity, advertising. How are they related? How are they different? And which of these should we be including in our business plans?   Dana Kaye, veteran publicist, podcaster, and brand manager, is joining us to talk about what we need to get the word out about our businesses.    Dana has spent ten years working with authors, publishers, and the entertainment industry. In that time she’s received a whole lot of pitches (wait ‘til you hear about the most awkward place she’s been pitched), giving her extraordinary perspective on how to get the right attention on your brand.   On this episode we talk about: The best way to introduce yourself; When you should be the face of your brand; Creating a pitch that hooks your reader; How she went from 1 client to 30 in one year; Why you need to be doing work that stirs a fire in your gut; and Defining success outside of dollars.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.
SHOW NOTES >>   In this week’s episode of the Creative Introvert podcast I talk to Dana Kaye of Branding Outside the Box. Dana helps driven entrepreneurs make more meaningful use of time by offering simple, easy-to-implement productivity hacks. At Branding Outside the Box, Dana draws from her experience helping hundreds authors launch their unique brands.   What we discussed: How Dana has seen the publishing world change over the past decade Advice for first time authors How to set goals without falling into  the comparison trap How to plan your time most effectively Why introverts need to serve, not sell Who to collaborate in your niche and how to reach out to them How to get clear on the 3 most important audiences for your busienss What we're missing when we're trying to grow our audience 3 simple actions to increase your Instagram growth and engagement  
I got to chat with Dana Kaye of Kaye Publicity about her book Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. We discuss how to create an effective brand, how to reach out to media contacts, and when people should do their own publicity vs. when they should hire a publicist.
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Creator Details

Location
Chicago, Illinois, USA
Episode Count
4
Podcast Count
4
Total Airtime
3 hours, 32 minutes
PCID
Podchaser Creator ID logo 773086