In this episode Daniel Glickman from Wave.Video talks about social video, sharing insights into how to get the best results from the video you are creating for sharing on social media.
Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As CMO of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. With over two decades of experience in marketing, sales, and brand promotion, Glickman is known as a leader who is committed, charismatic, and “profoundly creative.” He enhances communication across teams and drives customer-centric processes to create new sales channels, disrupt markets, and help build highly profitable companies by leading the marketing department to “own the P/L”.
You can follow Daniel Glickman on Facebook, LinkedIn or Twitter.
You can follow Wave.Video on Facebook, Twitter, Instagram and YouTube.
How to get the best results from the video you create for sharing on social media, with Daniel Glickman (@cmoconfessor) from @wave_videoClick To Tweet
In this episode we explore
How working less can help you achieve more
Why you should focus on doing one important thing a day
The advantages small businesses can have by using creativity to disrupt industries and gain a competitive against bigger companies
Why social media algorithms are favouring video content these days
The hot trends in the video creation space right now
Why you shouldn’t be concerned with tactical growth hacking ideas such as which formats (landscape, portrait or square) give you the biggest amplification
The profound shift that is occurring, where brands are being driven by their audience, letting go of brand guidelines and embracing pop culture in the videos they are creating for social media
Are there any specific elements that seem to be consistent across videos that performs well on social media that we should consider when creating our video content?
How low cost video creation costs are allowing businesses to experiment more with video to see what resonates with audiences
Audience attention and the importance of the first few seconds of the videos you create for sharing on social media
How you can use on screen text highlights to increase viewing times and ensure your audience are still able to gain value from your video even if they don’t turn the volume on for your video and why captions aren’t the solution
How long your social media videos should be and how that varies based on your objective, the platforms you plan to use the video on, as well as the video placement within each platform (e.g. Facebook newsfeed, Facebook stories versus Facebook Watch)
Why focusing on the creativity side of your video content is so important
The 24hr Wave Around The World Facebook Live event that Wave.Video recently undertook, why they did it and how effective it was for the business
The importance of repurposing your video content, particularly given the
Using video to develop win/win relationships with influencers
How creating video in a different context to attract attention and gain interest in your videos
Resources discussed in the show
Jim’s Pool Care Wave.Video example
Amber’s Tutelage “Personalised one-on-one English & Maths Tuition – Darwin” Wave.Video example
24hr Facebook Live Wave Around The World Event sessions
Podcasting for business growth (Loren’s session)
How to make your blog stand out with great images
How to take your videos to pro level – even if you’re a non-designer
How to achieve improved ROI using content marketing
Game plan for social media lead generation – 8 ways to grow leads online
How brick and mortar businesses can incorporate video in their social media strategy
10 stunning social media myths busted
How to get more engagement in your Facebook Groups
What and why of video metrics
How to create a winning marketing strategy in 3 easy steps
Relaxed and confident live video
How to level up your impact & authority with confident Live Video
Tips on marketing to parents
How to grow your brand via relationships
Running effective Video Ads on Facebook and Instagram
Podcasts, live video and other video – Oh my!
Content distribution: 3 steps that will make your results improve
Change the world with a single hashtag
Creating an Alexa Flash briefing for your business (Instructions + Examples)
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