As SVP, Chief Information & Digital Officer (CIDO), David Baker leads Pacific Dental Services’ Technology teams enabling the organizations hyper growth and in meaningful pursuit of being “The Greatest Dental Company in America”. Since joining PDS in 2016, David has delivered a set of proven technologies ensuring consistent core IT services and driving operational excellence all while providing seamless scalability as the company continues its expansion. In parallel, an enviable innovation team continues to develop and deploy moonshot initiatives ensuring that PDS stays at the forefront of digital leadership. Prior to 2021 David was named as “Innovator of the Year” by Orange County Business Journal and one of Computerworld’s Premier 100 IT Leaders. Baker is a proven international business and technology strategist with expertise in developing and leading world-class teams to deliver digital experiences that facilitate business growth. David has worked across multiple industries, including finance, telecom, eRetail, transportation, and health care, and his experience spans start-ups through Fortune 500 companies.