Description David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
How to turn customers into fans! David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including 'The New Rules of Marketing and PR', with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David taps into the mindset that relationships with customers are more important than the products they sell to them. In Sam's discussion with David they cover; 👉 What creating fans really means and why it's key for business and sales. 👉 How to build a fanbase from scratch for any industry even with little or no budget. 👉 Why should create fans first and customers later. 👉 How your passions are the key to building lifelong fans. 👉 Why the long-term play is key for marketing and sales. 👉 All this is golden, and can help you to skyrocket your own sales & biz!
Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.
Learn about major shifts in customer expectations, a not-so-average birthday celebration, and turning customers into raving fans. Bite-Sized Delight From the Episode: • COVID-19’s Impact on Customer and Employee Experience - The pandemic has spurred digital and home delivery models as fast growing trends, while an added desire for safety continues to emerge for both customers and employees. • Add a Little Sparkle to Your Interactions - By replacing the expected (cake and candles) with the unexpected (sparklers and handmade chocolates), Fleming’s Steakhouse creates a remarkable birthday celebration. • Fanocracy: Turning Fans into Customers and Customers into Fans - David Meerman Scott and his daughter Reiko show how “fandom” is something any organization or person can create. Are You Looking for Things We Referenced? • How Coronavirus is Shaping Consumer Trends - by Sitel Group • Adapting Customer Experience in the Time of Coronavirus - by McKinsey • Fleming's Prime Steakhouse & Wine Bar • Fanocracy: Turning Fans into Customers and Customers into Fans - David Meerman Scott and Reiko Scott Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week!
In this episode, marketing and sales visionary David Meerman Scott, discusses his concept of Fanocracy, and the positive effects that putting the needs and wishes of employees ahead of every other priority within your organization can have on your organization, long-term. A renowned marketing strategist, entrepreneur, and advisor to emerging companies, Scott is known for sharing real-time strategies that spread ideas, influence minds, and build business.Paychex is giving away 10 signed copies of "Fanocracy," the latest book from marketing visionary, David Meerman Scott. Interested in learning how to create a fan following for your business? Click here to enter to win your copy today!DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
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Creator Details

Birthdate
Mar 25th, 1961
Location
Boston, Massachusetts, United States of America
Episode Count
331
Podcast Count
238
Total Airtime
1 week, 5 hours
PCID
Podchaser Creator ID logo 864583