Most of his 20+ years in marketing have been spent growing and leading the marketing teams in B2B software businesses, with two successful exits. In 2023 he set up ClickPop, a small, UK-based marketing consultancy that helps SMEs grow through digital marketing. In February 2024 he launched Marketing Freed, a weekly podcast showcasing the incredible talent that exists among marketing freelancers, to encourage more businesses to work with independent experts rather than defaulting to marketing agencies and getting rubbish work at extortionate prices. He dislikes marketing agencies. If he's being polite he'll tell you that marketing agencies are expensive, inefficient and often ineffective. If he's being honest he'll tell you that they're full of charlatans and that the reasons in-house marketing teams employ them is because they're too frightened, lazy or dim-witted to find and manage better, cheaper talent themselves.