Denise Austin is an American fitness instructor, author, columnist, entrepreneur, personal branding expert. and a former member of the President's Council on Physical Fitness and Sports.
Staying relevant for over 40 years in an ever-changing industry can be challenging but with the power of a strong personal brand, anything is possible. Today’s guest, fitness entrepreneur and personal branding expert, Denise Austin shares her advice on building a brand, creating and monetising valuable content, adapting your audience over time and how you too, can live a happy and healthy balanced lifestyle.   KEY TAKEAWAYS   Content is king. By being independent and by owning everything you can, you will be able to monetise your content and build your brand much easier. You can’t do everything all at once. You need to prioritise and compartmentalise as your work, business and life ebbs and flows in order to have an even work-life balance. In order to reach a balanced lifestyle, you need to focus on the different phases of your life and not stretch yourself, whether that’s focusing on being a parent, on launching your business or pivoting your business.   The fitness industry has evolved from TV to online and from paid to free. Advice is more expansive and accessible than ever and has changed from DVD workouts to YouTube nutritional plans, despite the core advice not necessarily changing, the way in which it is advertised and consumed has.   Advice on social media can come from anybody but it’s important to do your due diligence on their background, their education and what makes them qualified to give fitness, health and nutritional advice. A successful person is someone who is comfortable with who they are, enjoys their life and is happy and healthy. Success is not defined by money but by the chance of sharing it with loved ones. You don’t have to have a focus on money in order to be successful in business. You have to enjoy what you do and to ensure you keep ongoing. BEST MOMENTS “Your audience can adapt over time. In the fitness industry as Denise aged, her audience changed and she found a new niche.” “Posture is the key to a healthy body” “There are 640 muscles head-to-toe and you need to keep them moving because oxygen = energy” “They’ll love you for who you are, just be yourself” “I sold negotiated three 30 second ad slots on over 500 episodes of TV over 24 years and used it as free marketing and PR to sell fitness DVD’s and at one point owned 35% of the exercise DVD market share.”   VALUABLE RESOURCES @deniseaustin   ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: Facebook: LinkedIn:   ABOUT THE GUEST: Denise Austin is an American fitness instructor, author, and columnist, and a former member of the President's Council on Physical Fitness and Sports she has been teaching classes, producing fitness shows, creating exercise videotapes, and writing books and columns on exercise and staying fit. Examples include Shrink Your Female Fat Zones, Pilates for Every Body, and Eat Carbs, Lose Weight. In 2002, she was named as a member of the President's Council on Physical Fitness and Sports and began her second term in 2006. Austin had a long-running exercise television program Getting Fit with Denise Austin on ESPN2, reruns of which can currently be seen on ESPN Classic and Altitude Sports and Entertainment.See for privacy information.
Today on the BeachLifestyle Radio Show, Host Neil Haley will interview Fitness LEGEND Denise Austin! During more than 30 years promoting health and fitness, Denise has created 100 workout videos or DVDs. Her enormous number of sales led to her 2003 induction into the Video Hall of Fame. Her latest workout DVDs include 2012's Shrink Your Belly Fat, Fit in a Flash, and Shrink Your 5 Fat Zones (Lionsgate), and her newest book, Side Effect Skinny: Denise Austin’s Fat-Blasting Diet, was released in December 2012 (Bird Street Books). On television, Denise has created a loyal audience with her two major television shows: Getting Fit, which ran for 10 years on ESPN and continued on under the new name Denise Austin's Daily Workout when it moved to the Lifetime Television Network. Denise appeared in Daily Workout and a second show, Fit & Lite, for 14 years on Lifetime. In addition to her role as a popular spokeswoman for such major brands as Idaho Potatoes, Nature Made, and Skechers, Denise has championed the benefits of heart health and good nutrition throughout her career. A 2008 recipient of the American Heart Association and Woman’s Day magazine’s Red Dress Award, she has served two terms on the President's Council on Physical Fitness and Sports, and helped launch the U.S. Department of Agriculture’s food pyramid guidance system. In 2012, she launched her exercise equipment line Forever Fit, a collection of 33 fitness products made exclusively for Rite Aid and sold at 4,600 Rite Aid stores nati
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Creator Details

Feb 13th, 1957
Episode Count
Podcast Count
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1 hour, 1 minute
Podchaser Creator ID logo 823469