Eduardo Martres is Associate Professor of Practice in Industrial Design at Xi’an JiaotongLiverpool University, a joint venture between the University of Liverpool from the UK and the Xi’an Jiaotong University of China, located in the city of Suzhou (China).From 2012 to 2017, he has been the Chief Industrial Designer for Changhong Electric, based in Chengdu (China). In 2015 Eduardo was awarded the The People’s Republic of China Friendship Award, the highest recognition given by the Chinese government to foreign experts who have made major contributions to the economic and social development of China.Prior to joining Changhong, Martres held positions as Senior Design Manager at the Panasonic Design Center of America in New York City, Industrial Design Team Leader at Hewlett-Packard’s Digital Camera Group in Colorado (USA), and Product Designer and Senior Product Designer at Philips Design in the Netherlands, France and Hong Kong, designing a wide range of domestic appliances and consumer electronics products.Eduardo holds a Bachelor’s Degree in Industrial Design from the Industrial Design Center of Montevideo (Uruguay), a Master’s in Industrial Design from the University of Essen (Germany), and an MBA from the University of Chicago (USA).