Elaine Kapogines has been working in the field of media and journalism for nearly two decades. After graduating from Western University with an Honors BA, she went on to complete an Advanced Diploma in Print and Broadcast Journalism from Humber College. Her career began as a reporter and photographer for a small town newspaper in Eastern Ontario before specializing in the subjects of Business and Law, working in senior editorial roles for two of the largest publishing companies in the world. In 2014, Elaine launched The Holistic Parent, a natural health and wellness magazine for families. The publication expanded beyond print to include in-person events and B2B support. It was through the success of the B2B products that Elaine shifted her focus to supporting other businesses in 2019. Elaine is now a full-time PR strategist, media educator, and speaker, who is passionate about empowering and educating female entrepreneurs so they can find their voice in the media and grow their business with a clear content strategy.