Elaine Wright has helped KFC, Coke, and GE Healthcare expand and localize their brands in China with significant growth in market shares and brand loyalty. On top of consumer marketing and branding, she also built global marketing infrastructure and teams for three high-tech companies in Asia, Europe, North America, and Latin America. Her specialty includes corporate strategy, go-to-market plan, brand development, and integrated marketing. Elaine held MSc in Marketing from Loughborough University, UK and Executive MBA from Claremont Graduate University. She is a gourmet and enjoys travel, yoga, and detective movies.