If you've ever struggled to position your brand to stand out in a crowded marketplace among hundreds or thousands of "competitors," this episode is a MUST LISTEN! Emily is joined by Patty Dominguez, who supports coaches, service-providers, + solopreneurs to position themselves as experts in their fields and to niche in a way that is authentic and maintains their authentic personality. In this episode, the two discuss how to establish a Category of One in your industry, how to embrace the "new normal" as business is rapidly evolving in accordance with current events, the differences between marketing strategies and tactics, how to incite curiosity when speaking about your business, & how to know which of the 3P's your business falls under and how to effectively market accordingly! If you want to know how to truly stand out, eliminate your competition, and truly ENJOY leading your business, tune in!
If you've ever doubted whether it's possible to build a 6-figure business online without a website or a social media presence, the proof is in the pudding, aka this episode! Today's guest is Kristin Molenaar - the founder of YESboss VA, a virtual agency that matches entrepreneurs with the support they need to stop the overwhelm and scale their businesses faster and with less effort. In this episode, she and Emily discuss her mantra "Work Less, Make More," how to remove glass ceilings on our income (regardless of your industry), her signature 3-step method to support her clients to grow their businesses at record speed, and the only TWO things that actually matter in your business if you want to make money (don't we all?!).
In this episode, Emily is joined by Charlene Wheeless, a renowned communications expert, author, and speaker with more than three decades of experience in corporate communications. Her journey in overcoming breast cancer and going through treatment inspired her to start her blog, Just Between Us Girrls, where she started to tell the messy, raw, & uncomfortable truth of what life is like after cancer. Tune in to hear the two discuss Charlene's history as an NFL cheerleader + C-suite executive, journey toward post-traumatic growth (instead of stress), experience teaching a workshop to support women of color to advance in the workplace (Lessons From Being Invisible), and her transformational wake-up call that came after spending $100k over 3 days!
In this episode, Liz and Emily discuss the critical systems and processes that MOST entrepreneurs overlook that keep them working IN their businesses, instead of ON them. Liz discusses the work she supports her clients with as a consultant, and her journey toward entrepreneurial freedom that came after her worst nightmare occurred in her pet grooming businesses that taught her a lesson about what wasn't working, and guided her to create the systems necessary to scale her business with ease. The two discuss overcoming the mindset of "I'll just do it myself," how deriving our sense of worth from being needed keeps us stuck + limited in our businesses, focusing on creating experiences for your clients/customers/team members, what prevents us from creating systems in our businesses, and what Liz is doing differently post-lockdown in her own business to serve more entrepreneurs! Check out Liz's amazing templates to start creating + implementing systems today at www.lizillg.com/shop.