Eric Madrid operates several Colorado Springs area businesses including Madrid Maintenance and Enharmonic Studios as well as being the Godfather of Man Tools. As an entrepreneur and maintenance man, he sees first-hand the decline of masculinity and a new generation of boys becoming men with no clue how to use simple tools or what manliness really means. In many cases this results in boys becoming tools themselves, so he wrote the book and started the show Man Tools to help right some of these wrongs.