Ethan McKinnon, known as Luclin, is a YouTuber. Currently, he is co-founder, Art Director, and Chief Creative Officer for Black Lotus Digital. McKinnon's YouTube career began with Minecraft tutorials, and he went on to post videos of his family on his channel. He also runs a Twitch channel. His wife and son now also have their own YouTube channels. Previously, McKinnon was Vice President of Digital Experience at MELON, and, before that, a Content Acquisitions Manager at Microsoft. He founded Pixelloop Games in 2011.