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Glenn Leibowitz

Glenn Leibowitz is a writer, editor, digital marketer, podcaster, PR guy, videographer. Glenn also manage external communications, publishing and digital marketing for the Greater China practice of McKinsey & Company and host of Write With Impact Podcast.


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Recent episodes featuring Glenn Leibowitz
66: How James Crabtree Wrote a Critically Acclaimed Book
In this episode I chat with James Crabtree, a journalist and author of the new book, Billionaire Raj: A Journey Through India’s New Gilded Age. The Billionaire Raj charts the rise of the new billionaire class behind India’s rapid economic rise. In this eloquently-written page-turner, James combines on-the-ground reporting, rigorous economic research, and vivid storytelling as he brings to life the fascinating yet not very widely-known tale behind the world’s second most populous nation. Before writing his book, James was the Mumbai bureau chief for the Financial Times. He’s currently an associate professor at the Lee Kuan Yew School of Public Policy in Singapore, where he teaches courses on leadership and political communication. Since it was published in July, Billionaire Raj has received several glowing reviews by top-tier media. Along with just a handful of newly published books, Billionaire Raj was short-listed for the Financial Times/McKinsey Business Book of the Year Award. It was also recently named by Amazon as one of the 100 best books of 2018. In our conversation, James explains the process he followed as he wrote his book, from 4 am writing sessions at a coffee shop across the street where he lives in Singapore, to his “a-ha” moment while doing laps in the swimming pool, a pivotal event that led to the three-part structure he eventually adopted for his book. James also explains how he balances research with writing, why having memorable characters matters, and why he rewrote his prologue 100 times before he felt it was ready for publication. You can find the show notes to this episode with links to James’s website and his book on Amazon over at If you’re interested in reading more of my writing, head over to LinkedIn at There you’ll find my essays on writing, professional development, and a range of other topics. It’s because of the support of readers like you that I’ve been named a “Top Voice” by LinkedIn’s editorial team for the past four years in a row. So thank you!
65: How to Research and Write a Non-Fiction Book That Publishers Will Love
Today I’m pleased to share a conversation I had recently with Dr. Simon Targett, the co-author with John Butman of the new book, New World, Inc.: The Making of America by England’s Merchant Adventurers. Dr. Targett holds a PhD in History from the University of Cambridge. He was a  journalist and editor with the Financial Times for over a dozen years, and later headed up the publishing arm of Boston Consulting Group before founding Thinking Cap Communications, a London-based strategic thought leadership and reputation management consultancy. Soon after its publication in March by Little, Brown and Company, New World, Inc. was named a “Best History Book of the Month” by Barnes and Noble. New World, Inc. tells the story of English merchant adventurers in the 16th and 17th centuries. In their search for China, where they hoped to trade woolen cloth, England’s chief export at the time, for China’s silk and other luxuries, they ended up establishing trading outposts and colonies in America. These adventurers, backed by a new breed of investors in England, were the earliest founders of America; not the Pilgrims, as the widely accepted narrative goes. This meticulously researched, well-written, and beautifully designed book tells the fascinating and largely untold story of the earliest days of globalization, of innovation and entrepreneurial risk-taking, and of the creation of some of the earliest venture-financed companies in the world. In our conversation, Dr. Targett explains the process he and John went through to research and write the book. He tells how they prepared their book proposal which led to a bidding war for their manuscript and eventually a book deal with a major publisher. And he offers advice for writers seeking to take on large non-fiction, “big idea” book projects like theirs. You can find links to the book and information about Dr. Targett over at
64: How to Write a Page-turning Memoir That Agents and Publishers Will Love
Today I’m pleased to share a conversation I had recently with Syd Goldsmith. Syd is the author of the new book, Hong Kong on the Brink: An American Diplomat Relives 1967's Darkest Days, published by Blacksmith Books. In 1967, Syd was stationed in the American Consulate General in Hong Kong, still a British colony at the time. This was an extraordinary moment in history: China was in the grips of the Cultural Revolution, which was rapidly spilling over into Hong Kong. In his book, Syd gives us an armchair view of his life and work as a diplomat at the very center of a dangerous political storm. The South China Morning Post calls it “an informative, engaging read filled with vivid historical detail.” This is Syd’s third book and his first memoir. His previous two books were novels, one of which was a finalist for the Lupton New Voices in Literature Award. Two of his three books have been acquired by traditional publishers. While he currently lives in Taipei, Taiwan, Syd continues to maintain active ties to the writing community in the US. He has attended writing workshops at the University of Iowa, the Maui Writer’s Festival, and at the Chautauqua Institution in upstate New York.  He’s active in the Literary Arts Center there, and has served as vice chairman of the Writers’ Center. In our conversation, which we conducted in person in Taipei, Syd shares how, despite never considering himself a writer for many years, he eventually became a published author. He explains why it’s never too late to publish your first book: He published his first novel at the age of 68, and his latest book at the age of 79. He underscores the importance of getting honest and critical feedback on your writing. He talks about the value of attending writer’s conferences, and he shares the story of how he found his agent at one of them. He describes the process he went through to pitch his book and land a publishing contract within just 9 days. And he gives us a peek into his own writing process—a question I like to ask all of my guests on this podcast. For more information about Syd, to find out how to reach him, and to purchase his book on Amazon, go to   *The link to Syd's book on Amazon is an affiliate link, which means I earn a nominal commission on sales, at no additional cost to you.
63: British Airways Pilot Mark Vanhoenacker Teaches You How to Land a Plane
I had the great pleasure to chat once again with Mark Vanhoenacker. Mark is a Senior First Officer for British Airways. He flies the Boeing 747 to major cities around the world. When he’s not hurtling through the air 35,000 feet above the earth, Mark writes for The New York Times, the Financial Times, Wired, and the Guardian. He’s also the author of the critically-acclaimed book, Skyfaring: A Journey with a Pilot, which he published three years ago. A huge international bestseller, the book has been translated into a dozen languages. I interviewed Mark back in 2015 shortly after his book was released. I would encourage you to go back and listen to that episode over at In this conversation, I chat with Mark about his new book, How to Land a Plane. It’s a very different book from Skyfaring, which was a poetic meditation on the wonders of flying. In just 58 pages, How to Land a Plane teaches you the essentials of landing just about any type of aircraft. With his signature humor and poetic flair, Mark takes a complex topic and spells it out in language that anyone can readily understand. You can order the book by going to the show notes to this episode over at  Or visit Mark’s website at    
62: Pulitzer Prize-Winning Journalist Mei Fong Explains How to Research and Write a Nonfiction Book
Mei Fong is a journalist with more than a decade of reporting in Asia, most recently as China correspondent for The Wall Street Journal, which is where she was working when I met her several years ago in Beijing. Her stories on China’s transformative process in preparation for the 2008 Beijing Olympics formed part of the package that won the 2007 Pulitzer Prize for international reporting, an honor she shared with her colleagues at the Journal. Her work has also won awards from Amnesty International, New York’s Society of Professional Journalists, and the Society of Publishers in Asia. Mei appears regularly as a China commentator on NPR, CBS, CNN, and PBS. She has taught at the University of Southern California's Annenberg School of Communication and Journalism and at Shantou University in China.  And she is currently the Eric and Wendy Schmidt Fellow at New America, a think-tank in Washington, DC. Last year she published her first book, One Child: The Story of China’s Most Radical Experiment. The book recounts the history and after-effects of China’s one-child policy, the country's longest-running and most radical social experiment. Through a combination of in-depth research, on-the-ground reporting, and vivid storytelling that draws on her time as a reporter for the Wall Street Journal in China, One Child explores the far-reaching social and economic impact of the policy. In our conversation, Mei explains how she got the idea for the book, how she meticulously conducted the research that went into it, and the process she went through to pitch it to publishers, write it, and edit it. She also shares some inspiring and very practical advice for writers, and she reveals her favorite writing craft book—which happens to be one of my favorites as well! For more information about Mei, and to find a link to her book on Amazon, just head to  You can also learn more about Mei on her website at  
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Episode Count
Podcast Count
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1 day, 22 hours