Graham Cochrane is an entrepreneur, You Tuber and business coach, know as the founder of The Recording Revolution-world’s largest and most loved online resources for audio recording and music production, he also co-host the Simply Recording Podcast.
Have you ever felt icky about selling? Has it been hard for you to form your thoughts clearly and have it come across as genuine and not too much like marketing speak? Or maybe you're asking yourself these questions: Does long form sales copy still work? Do you need to be using it in your sales pages? Today I'm going to give you my answer and speak to the 3 critical truths about sales copy - no matter what you're selling.
I always thought there was one defining quality of a successful entrepreneur - a high risk tolerance. To me, every successful business owner I had known or read about did something risky and seemingly was unafraid the whole time. So a scaredy-cat like me wasn't going to make it in business. I didn't like the unstable nature of freelance work when I tried it early on so I figured entrepreneurship wasn't for me. I couldn't have been more wrong. Turns out a high risk tolerance isn't necessary for being successful. And in fact, there are OTHER more important qualities that DO lead to success. Three to be exact. Today I'd like to share all three with you. And the good news? You can learn these qualities even if they don't come naturally.
In an ever growing ocean of content online, what is going to make yours stand out? How can you ensure people not only checkout your videos, articles, or podcasts but also love them, engage with them, and more importantly take the next step of diving deeper in the relationship with you and your brand? Well it's all in how you structure things. Today I'm sharing with you my 5 part formula for crafting the piece of content that has served me well for over a decade.
It’s been almost 90 days since the official designation of this global pandemic. Back in early March I had NO CLUE what was going to happen to my businesses in light of COVID-19. Now I do. Specifically I see 4 key takeaways from this situation that have proven true in my businesses and I think can apply to yours. My hope is that this episode will encourage you and give you wisdom as to how to navigate your business in the wake of our current economic climate.