Gwen Whiting is the founder of The Laundress.
Episode 188: The Laundress Founder talks about building a brand from scratch, financing growth, and different views on money. Guest Biography Gwen Whiting embodies an entrepreneur’s spirit with a creative vision and an executive’s talent for leading and growing a global lifestyle brand. Long before sustainability became an inspiring way of life, it was Gwen’s vision in 2004 to create a premium, eco-friendly laundry and home cleaning brand – The Laundress. Without external funding, through Gwen’s tenacity and leadership, The Laundress grew via multi-channel distribution and was acquired by Unilever. In addition to Gwen’s leadership role, she oversees the entire visual brand experience of The Laundress from concept to creation, including product development, branding, and retail design. Gwen’s current mission is to certify The Laundress as a B-corp, committed to purpose and sustainability principles for business as a force for good, with purpose over profit. Prior to cofounding The Laundress, Gwen spent over a decade in fashion, retail, media, and design, including five years as a Senior Designer for Ralph Lauren Home. She holds her Bachelor of Science in Textile Science Apparel Design from Cornell University, where she remains actively involved as an alumnae and student mentorship. An active voice in thought leadership, entrepreneurship and female empowerment, Gwen is also a member of Chief & YPO Global Leadership Community. Gwen lives in New York City and Bridgehampton with her husband. She feeds her creative spirit with reading, wellness, and global adventures. In this episode, you'll learn: Different types of risks -- personal, business, and investing. The never ending hamster wheel of needing money to grow a business -- a common struggle for female founders. How a collaboration with rock star customer John Mayer came together. Show notes: http://www.inspiredmoney.fm/188 Find more from our guest: thelaundress.com LinkedIn Instagram Mentioned in the episode: Timothy Everest Bespoke Tailoring Thomas Pink Jim McKelvey, Founder of Square John Mayer Montana Association of Land Trusts J. Crew Le Labo Money Tip of the Week Great investing is like watching a tree grow. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.
Today's episode might just make you want to go home and do laundry. After graduating from Cornell University’s Fiber Science and Apparel Design Program, Lindsey Boyd and Co-founder Gwen Whiting found themselves in New York City, working at some of the largest fashion houses in the world (hello, Chanel and Ralph Lauren!) where an unspoken dress code led them to build their wardrobes with “investment” pieces with “dry clean only” tags. Tired of the pricey bills and damaged, chemical-ridden clothing from the dry cleaners, the duo set out to revolutionize the laundry industry with eco-friendly, fabric-specific home and fabric care products. Now, fourteen years later, with successful collaborations with John Mayer and J.Crew, a flagship store in NYC and shelf space in more than 1,500 retail stories including Barney’s, Net-A-Porter and Bloomingdales in over 38 countries, The Laundress has completely changed how people do laundry. Today, Lindsey and Monica discuss the evolution of The Laundress, their wholesale strategy, and the secrets to their long-term success.
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Creator Details

Episode Count
2
Podcast Count
2
Total Airtime
1 hour, 41 minutes
PCID
Podchaser Creator ID logo 473485