Heather Claycomb founded New Zealand PR Agency, HMC, in May 2004 driven by her passion to tell a great story and support Waikato businesses in making a difference. In 2019, her business evolved into a social enterprise which now donates its profits to her family charity, All Good Ventures. Passionate about the PR industry, Heather has been involved in the PR Institute of NZ (PRINZ) in a regional leadership and governance capacity since 2013. She was elected to the position of Board Chair in May 2022, stepping down in 2024. Heather's unique background in communications, marketing, sales and public relations across a broad range of industries have given her a strong foothold to run HMC . Her MBA education coupled with an expertise in corporate communications, allows Heather to bring a unique perspective to her clients with the ability to approach communications issues from a strategic business perspective.