Heidi Luerra is a writer, author of the book, "The Work of Art," and founder & CEO of RAW – an international arts organization.
In 2009, Heidi Luerra founded RAW – an international arts organization that provides artists with creative ways to showcase their art to their communities. Being a creative entrepreneur can feel extremely unnatural at times, and with there being such little education on the matter, often leaves creatives fumbling around in the dark wondering how to get paid for their work. Heidi is here to put it all into perspective.Heidi has written a fantastic book on this very topic, The Work of Art: A No-Nonsense Field Guide for Creative EntrepreneursTo find out more about Heidi, her work and her story, just visit www.HeidiLuerra.comArchitects of RealityImagine how your life would look if you could create a new reality, one filled with meaning, intention and purpose. The time is here. Tickets for The Architects of Reality conference in Nashville, 2020, are now on sale. Go to www.TheArchitectsofReality.com and get your ticket today.  See acast.com/privacy for privacy and opt-out information.
RAW Artists Founder & CEO Heidi Leurra, discusses the ups and downs of writing The Work of Art, talks about the artists who inspired it, and warns artists against common creative pitfalls (so you can avoid them).
Check out one of the young mover and shaker of the art world: Heidi Luerra.  She is an art entrepreneur who made it her business to showcase a wide range of artists all across the globe with RAW:natural born artists, the world’s largest independent arts organization. She recently launched her new book to continue on with that vein, helping artists & creatives with the business side of art-making entitled "The Work of Art, A No Nonsense Field Guide for Creative Entrepreneurs". http://yourartsygirlpodcast.com/episodes http://rawartists.com     Order Heidi's book here: "The Work of Art"   Website: http://heidiluerra.com Bio: Heidi Luerra is the Founder & CEO of RAW:natural born artists, the world’s largest independent arts organization. For almost 20 years, Heidi has worked with creatives and artists of all types. Originally a Northern California native, Heidi moved to Los Angeles at age eighteen to fulfill her dream of being a fashion designer, in turn, earning her business stripes the hard way as an independent creative entrepreneur. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with almost 200k artists in the RAW community. She currently oversees a team of sixty from RAW headquarters in downtown Los Angeles. On September 17, 2019 Heidi launched her first book, "The Work of Art, A No Nonsense Field Guide for Creative Entrepreneurs (written by a creative entrepreneur who has endured her share of nonsense)."  
Heidi Luerra is the founder and CEO of RAW Natural Born artists, an organization that spotlights independent artists and creatives and provides them with tools, resources, and exposure to help them thrive in their creative careers. Originally from Redding, California, Heidi grew up set on having a future as a fashion designer. She chased that dream all the way through high school, and when she finally graduated, she made the move down to Los Angeles to attend fashion school and pursue her life-long dream. Heidi eventually started her own clothing line and began showcasing anywhere and everywhere. But after she and her fellow creatives began to realize there wasn’t really an accessible platform to showcase their art, Heidi stepped up and began planning her own event. The seed was planted for what would eventually lead her to starting RAW, and with years of dedication and hard work, Heidi’s organization now holds showcases all over the world. Now, Heidi is taking what she’s learned and wrote a book to help other creatives achieve their own success.
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Creator Details

Los Angeles, CA, USA
Episode Count
Podcast Count
Total Airtime
2 hours, 46 minutes