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Heidi Thompson

Heidi helps wedding professionals book more weddings & make more money.
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    Recent episodes featuring Heidi Thompson
    Some wedding professionals feel like they have to figure it all out themselves when there are plenty of shortcuts they could take via courses and memberships. In order to get results out of courses and memberships you have to approach them with the right mindset and in this podcast we’re diving into exactly how you can get results from the next course or membership you sign up for! In this episode we’ll cover: Why some wedding professionals don’t get results from courses What you’re really buying when you buy a course or membership Why you should take the short cut How to get a positive ROI on your next course or membership How to make sure you’re not tactic stacking The importance of your business and marketing foundation How to implement what you learned to get a positive ROI How to make time to take a course or join a membership Is Your Marketing Ready For Engagement Season? Engagement season is a huge opportunity for your wedding business. Are you prepared to make the most of it? Click Here To Take The Assessment & Find Out!   Links & Resources: Is Your Marketing Ready For Engagement Season? Facebook Live: The Unexpected Reason You’re Not Marketing Successfully How To Make Time To Work On Your Wedding Business 6 Simple Tweaks That Will Make You More Productive & Give You More Time Episode 139: Are You Being Intentional In Your Wedding Business?   Want more? To subscribe to the podcast, please use the links below and be sure to leave a review: Click Here to Subscribe via iTunes (You’ll just need to click the blue “View In iTunes” button and then click the Subscribe button when your iTunes opens.) Click Here to Subscribe via Stitcher And please take 2 minutes to leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! Thank you – I appreciate it! The post Episode 155: Why Some Wedding Professionals Don’t Get Results From Courses appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
    2 days ago
    How do you relocate a wedding business successfully so you don’t find yourself in a new location without any way to generate clients? That can be a challenge and it is something I’ve seen many wedding professionals struggle with so I wanted to talk to someone who has done it successfully more than once. In this episode, we’re digging into how to prepare your wedding business for a move and hit the ground running when you get to your new location. Today’s Guest: Cinnamon Wolfe Cinnamon Wolfe is a former corporate gal turned photographer, private photo editor and educator. She is a retired Army wife, stepmom, pet mom and the friendliest introvert you’ll ever meet. She is obsessed with helping others they are capable of so much more than they think they are. She is a self-proclaimed podcast junkie and hosts her own show…Focused Podcast! Her life goals are almost as big as her Netflix obsession and she can always be bribed with a grande Americano and deep conversations.   In this episode we’ll cover: How being in a military family = moving (a lot!) How Cinnamon focused a lot on SEO but didn’t know what to target How she transitions from family photography to wedding photography How blogging played a big role in her business How, after moving twice, she found new people in her new locations How to network as an introvert How to make the most out of networking What Cinnamon learned about moving with a photography business How she shifted her business to be more mobile based on her other strengths How she aligns her business with her lifestyle wants How openly talking about her business when moving to a new place helped a lot The importance of research when moving your business How to tap into your personal network How Cinnamon is planning to work from the road Is Your Marketing Ready For Engagement Season? Engagement season is a huge opportunity for your wedding business. Are you prepared to make the most of it? Click Here To Take The Assessment & Find Out!   Links & Resources: Rising Tide Society Tuesday TogetherSave 50% off of your first year with HoneyBookClone Your Best ClientsHow I built This with Guy RazEpisode 153: Making More Money Doing Fewer Weddings with Liz Grimes   More from Cinnamon: Website: www.cinnamonwolfe.coInstagram: @cinnamonwolfe.coFacebook: Cinnamon WolfePinterest: Cinnamon Wolfe | Photography Business TipsYoutube: Cinnamon Wolfe   Want more? To subscribe to the podcast, please use the links below and be sure to leave a review: Click Here to Subscribe via iTunes (You’ll just need to click the blue “View In iTunes” button and then click the Subscribe button when your iTunes opens.) Click Here to Subscribe via Stitcher And please take 2 minutes to leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! Thank you – I appreciate it! The post Episode 154: How To Successfully Relocate Your Wedding Business with Cinnamon Wolfe appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
    16 days ago
    What would happen if you optimized your wedding business for the ideal client you wanted to work with AND the life you wanted to live? What would happen if you got rid of your lower-priced packages and focused solely on attracting your ideal clients who were happy to pay for your higher priced packages? What would happen if you stepped into your CEO role and really took your business by the reigns so you were running it instead of it running you? That’s exactly what today’s podcast guest did and I am so excited to share her journey with you. Her story will challenge so many of the common limiting beliefs we hold like “I can’t charge more” and “If I focus on my ideal client I won’t attract enough clients” and “In order to make more money I have to work harder/more”. If ideas like making more money from fewer weddings or marketing without overwhelm sound exciting to you, you’re going to love this episode of the podcast. Today’s Guest: Liz Grimes Since forming All Faiths Wedding Officiants of the Triad, Liz Grimes and her husband Jac Grimes have performed over 600 unique couple centered wedding ceremonies! Liz has a real knack for blending non-traditional elements into a ceremony that otherwise looks very traditional. She also loves to help couples create an offbeat, quirky or themed wedding that reflects their commitment and values. She has a closet full of Renaissance-inspired clothes for themed weddings. She has also served as an advocate for children in foster care, and adoptive families, serving on national boards working to increase awareness and services to children. In addition to being an adoptive mother, Liz and Jac have also parented 64 foster children over the 32 years they were licensed foster parents.   In this episode we’ll cover: How Liz started her business and what fears she had about starting her own business Why she got rid of her 2 lowest priced packages How the average income of weddings went up Why it is important to make full use of the tools that you already use How she uses Honeybook, Calendly, and Later to save time Liz tells us about the changes she made to her website that made a big difference How to use you website to qualify ideal clients What structures Liz uses to keep herself on-track Why she is no longer overwhelmed with marketing The importance of tracking your marketing How to manage you work and communicate as a team The importance and value of networking How to work backwards to close leaks in your sales funnel Is Your Marketing Ready For Engagement Season? Engagement season is a huge opportunity for your wedding business. Are you prepared to make the most of it? Click Here To Take The Assessment & Find Out!   Links & Resources: Episode 146: How To Make Your Wedding Business LGBTQ Inclusive with Marie Burns HolzerHoneybookCalendlyLater15 Simple Hacks To Be More Productive & Less StressedClone Your Best Clients More from Liz: Website: www.triadweddingofficiant.comInstagram: @beautifulwordsthatendwithakiss Want more? To subscribe to the podcast, please use the links below and be sure to leave a review: Click Here to Subscribe via iTunes (You’ll just need to click the blue “View In iTunes” button and then click the Subscribe button when your iTunes opens.) Click Here to Subscribe via Stitcher And please take 2 minutes to leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! Thank you – I appreciate it! The post Episode 153: Making More Money Doing Fewer Weddings with Liz Grimes appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
    about 1 month ago
    Pricing your products and services in your wedding business can be stressful and full of uncertainty. Are you charging enough? Are you charging too much? The real question you should ask yourself is “What am I basing this pricing on?” because most wedding professionals are pricing their products and services all wrong. Some wedding pros are guessing at their pricing while some are copying their competitors and neither of those options lead to success. If you don’t price for profit, you won’t make enough money to continue to grow your business and no one wants that. That’s why today’s guest is here to talk about pricing mistakes and how you can price for profit with certainty. Buh bye second-guessing yourself! Today’s Guest: Fiorella Neira Fiorella Neira is the owner of Neira Event Group, a successful and profitable planning company in a tiny town in Wisconsin. Originally from Lima, Peru, she was culturally shocked when she moved to the Midwest to only find out that people didn’t party the same here. Because of her desire to be an entrepreneur since she was a little girl she constantly found herself seeing the opportunity to open an event planning company. After officially “opening the doors” she grew her company by following her gut and her creative marketing skills, breaking 6 figures in 2016, her second year in business. In 2017 she launched the Planner in Training Podcast to connect with the best in the industry and share the knowledge to professionals of all levels. Dedicated to having actionable yet casual conversations, the podcast helps creatives get started and grow in the wedding industry. Planner in Training has now grown to provide business templates and courses to help support the creative business owner. And Fiorella’s entrepreneurial dreams are growing with it all   In this episode we’ll cover: How to set prices in your business What to do with the money that you make Fiorella tells us some of her personal pricing mistakes Why you need to do your own math when setting your prices Some unique ways to increase profitability The difference between revenue and profit Why you need to understand your cost of goods sold How to work backwards to set your prices How custom work impacts price Why every event should have the same profit margin Why Fiorella stopped doing styled shoots The importance of making decisions based on ROI How she decides when/if to hire another team member Actions to take to get a better grip on your numbers Register for the free training: How To Squash Overwhelm With A Marketing Plan Want to make marketing your wedding business easier? This is the webinar for you! Sign Up!   Links & Resources: 100 Things To Outsource In Your Wedding Business: The Complete Guide Episode 101: Reaching Budget Nerdvana & Raising Prices with Mark Butler What To Do If Your Potential Wedding Business Clients Only Ask About Price Episode 44: Putting Profit First With Mike Michalowicz Episode 90: Smart Money Moves For Wedding Professionals With Mary Beth Storjohann   More from Fiorella: Website: www.plannerintraining.com & www.neiraeventgroup.com Instagram: @fiorellaneira   Want more? To subscribe to the podcast, please use the links below and be sure to leave a review: Click Here to Subscribe via iTunes (You’ll just need to click the blue “View In iTunes” button and then click the Subscribe button when your iTunes opens.) Click Here to Subscribe via Stitcher And please take 2 minutes to leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! Thank you – I appreciate it! The post Episode 152: Pricing For Profit In Your Wedding Business with Fiorella Neira appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
    about 1 month ago
    Are you intentionally building a wedding business that supports the lifestyle you want? It’s a question that sounds simple but it’s one many people never ask themselves. Building a business can be a lonely journey so I invited wedding musician David Paige on the podcast to share his experiences and what he has learned along the way that you can take and put in place for yourself. In this episode, one of my awesome Wedding Business Collective members shares his experience building the wedding business and life he wants, how he developed an awesome new revenue stream, and how he is using video in his marketing. Today’s Guest: David Paige David Paige is the frontman and business owner of The David Paige Band – a band that specializes in transforming wedding receptions into private rock concerts. David also writes custom love songs. To learn more, head to www.davidpaigemusic.com   In this episode we’ll cover: How David incorporates personal relationship building into his client process Why he pivoted his business The importance of aligning your business with your values Fitting your business around your lifestyle and family Managing a day job and a business Using video marketing to promote your business Dealing with imposter syndrome How to utilize reviews to sell How David developed, tested, and launched his ingenious custom love song service How he managed his tasks and ideas The importance of accountability and playing to your strengths Why you want a hell yes or a no from a potential client How to lean into to what makes you unique in order to stand out Register for the free training: How To Squash Overwhelm With A Marketing Plan Want to make marketing your wedding business easier? This is the webinar for you! Sign Up!   Links & Resources: Episode 114: Dealing With Doubt & Imposter Syndrome with Lauren Aycock Anderson Episode 123: How To Get Referred By Wedding Planners & Other Vendors with Josey Stafford Asana How To Get Testimonials That Help You Make More Sales How To Side Hustle Your Business While Working A Day Job The Wedding Business Collective   More from David: Website: www.davidpaigemusic.com Instagram: @davidpaigemusic Facebook: www.facebook.com/davidpaigemusic YouTube: www.youtube.com/channel/UCrUZhNcVFzR-JkPpz28jaug   Want more? To subscribe to the podcast, please use the links below and be sure to leave a review: Click Here to Subscribe via iTunes (You’ll just need to click the blue “View In iTunes” button and then click the Subscribe button when your iTunes opens.) Click Here to Subscribe via Stitcher And please take 2 minutes to leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! Thank you – I appreciate it! The post Episode 151: Building The Wedding Business & Life You Want with David Paige appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
    about 2 months ago
    Stats
    Episode Count
    198
    Podcast Count
    15
    Total Airtime
    5 days, 15 hours
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