About AbbyAbby Wilson is a D.C. based business copywriter, web designer, and developer. She started Tailor Framed because of her frustration with many B2B business websites currently online that lacked a clear strategy to increase conversions.She was first introduced to coding in college. With her research background, she decided to combine her experience with problem-solving and her knowledge of how to build and design websites to generate solutions for business problems. What are the biggest marketing mistakes you see?Businesses aren’t investing in copywriting.If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.Your copy should be a major part of your brand. There needs to be a clear path to purchase that includes macro and micro conversions. There should be major call-to-actions, but also smaller ones to get them in the door. Where should I start? What's the biggest bang for my buck?Figure out your brand!Who are you as a company?Who are your customers? Create customer profiles.What does the buyer journey look like? Once you have this, then you can start working on the design and copy of your site. What does your copywriting process look like?First focus on the brand — Create a brand messaging framework. Create customer profiles. Discuss your brand voice and primary message. Make sure your message is clear and addresses a core desire of your customer.Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.“Copy is not written. Copy is assembled.”The role of podcasts in marketingPodcast listeners are super loyal. It’s a great way to build brand loyalty and a voice.The longer your podcast goes the larger your fan base will build.Podcasts can be a great lead generation tool. Interview your ideal client and build relationships with potential customers. Creating trust through copyOnce again, interview your customers and weave their words into your copy. If you sound like them, they’ll trust you more. Social proof helps create trust: Use testimonials, case studies, logos of companies you’ve worked with, and numbers and statistics, any way you can prove results. Creating relationships onlineWhen you connect with someone on social media, have real genuine conversations that don’t involve selling. Find people that can help you with specific problems and create a network within a network.Have a clear brand strategy and stay consistent to your brand. Your customers will trust you more as they see the consistency of your brand. You need people to “join” your brand. What is the current state of the copywriting industry?There is a lot of the demand especially as content marketing becomes more important. There are many subspecialties in the copywriting industry too. Copywriters that charge per word are positioning themselves as a commodity. It’s a race to the bottom on pricing. Instead, position yourself as someone that understands brand strategy and can achieve concrete results. What should you look for in a copywriter?Definitely look at their portfolio.Get to know their process.Ask them what kind of research they do before they write.Ask them how they can incorporate your current brand strategy or help you develop a better brand strategy.Ask them: what is the goal of the copy?Have a clear vision going into the process so that you can give the copywriter a clear direction.Would you change anything about your journey?No. Every part of my journey has happened for a reason. Both the good and bad. Follow Abby:Tailor Framed: Turn Your Website Into a Sales MachineLinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.
Shelomo Solson is the founder of Teenage Impact. When you look or talk to him, he seems motivated and confident. He wasn’t always like this. Below is his condensed story – the story of an underdog.Shelomo was bullied starting in 3rd grade. He dreaded going to school for ten years because of it. He was bullied for his accent, ethnicity, religion, athleticism, weight, height, the clothes he wore, not having a girlfriend, the list can goes on.Sometimes he would come home with bruises crying. He didn’t want to defend himself or tell an adult because he was afraid of being known as a “snitch” or getting beat up harder. He made his parents not say anything.Now, Shelomo runs Teenage Impact, where he helps teenagers overcome their challenges.Episode highlights:How to make money as a youth speakerHow to help teenagers with the unique problems that they faceWhat to do about bullies.How to support a loved one dealing with suicide ideationEncourage young people to dream and set goalsPlan backwards. Decide where you want to be, then make an actionable plan on how to get there step by step. Everyone experiences setbacks and roadblocks. Instead of letting them get you down, acknowledge them and make simple adjustments to overcome them. The best way to become good at public speaking is public speaking. Follow ShelomoLinkedInWebsiteInstagramYouTubeBook: Never Fight AloneFollow Jacob:WebsiteLinkedInTwitter: @jacob_m_harmonFollow Kalob:LinkedInFollow SuccessQuest:WebsiteBlogFacebook PageCommunity (Facebook Group)LinkedInTwitter: @MySuccessQuestInstagram @MySuccessQuestSupport SuccessQuestWe work incredibly hard to create our podcast, newsletter, Facebook group and more. ALL of these resources are 100% FREE and we wouldn't have it any other way. We believe that success should be accessible to everyone!Support our showListen & SubscribeApple PodcastsGoogle PodcastsOvercastSpotifyWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at podcast@MySuccessQuest.com. You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
Jacob is a fellow podcaster and business owner. He is the host of SuccessQuest podcast and the owner of JMH Media! He also interviews fellow influencers and business owners to hear their stories and this time he was telling amazing stories!
Jacob's website: https://jmh.media
Sponsor Links:
https://www.hepiusmed.com/
https://powered-by-pod-decks.peachs.co/a/dalton-jensen
Link to YouTube Episode: https://youtu.be/XxCAFWlPt-g
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Creator Details
Episode Count
79
Podcast Count
6
Total Airtime
1 day, 22 hours
PCID
537780