Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learned a new approach that allowed him to play hit songs--in minutes.
Jacques decided to teach his piano playing method online. He joins me today to share his course, how he struggled with sales, and the system that eventually helped him generate $40k per month. Enjoy!
One of the biggest reasons that people don't succeed as an online course creator is they give up too easily.
“Learning piano doesn’t have to take years. It can be faster, more fun, and easier than you thought.”
"It wasn't until I created an online course based on something that I love that I found success with my own online business."
"With online courses, I’m having a direct impact on other people’s lives, and that’s been the biggest ‘why’ with what I’m doing today."
"Not only do I need to be good in responding to people's struggle, I need to find a better way to help them."
"We just have one life, why not make the most of it?"
Listen to Learn
01:44 Getting to know Jacque Hopkins, Rapid 5 Questions
05:10 Jacques business/online coaching journey
08:47 The impetus in creating "Piano in 21 Days"
10:24 Overview about Piano in 21 Days - who is it for?
12:15 Early stages of the course, challenges encountered
16:40 Course structure and goal - 80/20 principle
18:15 How to overcome the hurdles and stuck zones?
22:08 Pricing tier, course materials/resources included
27:19 Jacques insights for online course creators
30:13 Awesome things coming up from Jacques Hopkins, website links
Grab Your Bonus!
If you enjoyed the interview, join us in the bonus segment! You’ll learn Jacques’ approach to pricing and packaging. We also dig into his approach to evergreen sales funnels.
Click here to listen --> https://get.zencourses.co/extra