Jaime Limón grew up with video games and the idea that technology would change the world. He first discovered the internet in 1991 and never looked back. Jaime is the founder of the Aldea Internet Agency and a founding editor of Sputnik Magazine. Since 1998, he has worked for Microsoft’s marketing team, where he has launched more than 400 products for Latin America and led the Xbox team in Mexico. Today, he is responsible for the global marketing of new releases for Minecraft.