James Hird is a former professional Australian rules football player and the former senior coach of the Essendon Football Club in the Australian Football League (AFL).Hird played as a midfielder and half-forward, but he was often given free rein by then-Essendon coach Kevin Sheedy to play wherever he thought necessary. Hird was a highly decorated footballer, with accolades including the 1996 Brownlow Medal and membership of the Australian Football Hall of Fame. In 2008, he was listed by journalist Mike Sheahan as the 20th greatest player of all time in the AFL-commissioned book The Australian Game of Football.Hird was appointed as the coach of the Essendon Football Club in September 2010. In August 2013, he was suspended from coaching for 12 months when he was charged by the AFL with conduct prejudicing the game in relation to his role in the Essendon Football Club supplements controversy. He returned to the club following the 2014 season but resigned in August 2015.