It's never a bad time to check your social media policy. A colleague of Jason's called this week with a sticky employee situation involving posting inflammatory content online. Should that employee be terminated? Is the company in the right to do so? Hear Jason's thoughts and those on updating your social media policy.
There's a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about corporate and internal communications for the CPG giant and explains how his team handles corporate content strategy for the mothership.
Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There's a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optimize their content.
Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they're not. Not only that, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. He also discusses LinkedIn Local and its power for a business.
Marketing to Gen Z is an imperative for today's brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z joins the show to talk about this group of consumers and how to connect with them.