Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages? In this episode, Jen Miller of Next Door Marketer joins Jason and Bridget to deliver the reasoning behind the use of these types of webpages.Panel: Jason Tucker, Bridget Willard, Jen MillerJoin us on this episode of Smart Marketing Show by visiting our Participant guidelines page.WPwatercooler network is sponsored by ServerPress makers of DesktopServer and WPSiteSync. Be sure to check them out at https://www.serverpress.com and https://wpsitesync.com See acast.com/privacy for privacy and opt-out information.
In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery.This episode was inspired by The Futur’s “How Much Should I Charge as a Freelancer” video. It’s a great listen for five minutes.Panel: Jason Tucker, Bridget Willard, and Rhonda NegardShow SponsorsServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.Are you looking for brand awareness?You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. Freelancers – Know Your StrengthsRhonda sees herself as a rebranding specialist. Though she can (obviously) make a logo from scratch, this is her gift. (Definitely check out this case study. Because of that, she charges by the project, not by hour.The opposite is also true; it’s important to know your weaknesses. Once you start outsourcing, you have a bit of project management that is unavoidable.“If you’re not good at project management, you do not want to take too many projects where you have to manage people.” Rhonda NegardFreelancers – Networking Is ImportantWhether your networking is on LinkedIn, Twitter, or in person, it’s important to account for this time as work. Start a relationship and “get curious about other people,” Rhonda says, but not to your own detriment.“Don’t just look to get jobs but to give jobs.” Rhonda NegardWhether you are hired as a freelancer or outsource work to freelancers, you need to keep your bench warm. Connect with people on “as many platforms as you can,” reminds Rhonda. This way, they are sure to stay top-of-mind.Freelancers – Price by ProjectWhen looking for vendors, Rhonda wants to know the full total of the project. This way, she can add in her margin as an agency.When bidding, account for your time that includes networking, going through emails, and research and development, Rhonda says.Freelancers – Meet Your DeadlinesWhen it comes to how long something takes, well — that’s up for debate. Does it take an hour? Or is it an hour after you’ve been thinking about it for a week? You need to know this so you don’t overload your production schedule.It’s a slippery slope when you’re pricing too low. You take on more work and miss deadlines. It’s okay. We’ve all been through it. The important thing is to understand how much work you can really handle.“Build research time into your quote.” Rhonda NegardTool or Tip of the WeekYour ad could have been here.Rhonda recommends Nail It! by Ted Leonhardt. This helps you shift your mindset from employee to entrepreneur.Jason recommends Tappy Card. You can share any website with this special QR code. And it’s under $15!Bridget recommends keeping kindness in the form of grace at your intention right now. See acast.com/privacy for privacy and opt-out information.
Email list management is key to ensure your email campaign is delivered. Many people focus on open rates without realizing their deliverability is sub-optimal. Working hard on email campaigns only to end up in spam is a bummer. But how old is your list? Email lists go stale like old bread.Amy Hall joins Jason and Bridget to discuss how to stay out of spam! It’s pretty technical but we believe in you. (Even Bridget did her homework — which took about an hour.)“When you buy an email list you are wasting your money.” Amy HallShow SponsorsServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.Are you looking for brand awareness?You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. Authenticate Your Domain NameThe first tip has has “nothing to do with the email that you’re building, it has to do with your own email address,” Amy says. If you’d like to stay out of the junk or spam folders, then be sure to authenticate your domain name with your email marketing provider.“Don’t send [your email campaign] from Gmail!” Amy Hall“Oops!” Bridget WillardEmail From Your Domain NameMaybe you were like Bridget and were sending email campaigns from Gmail. It’s okay. You can fix that. (She did right after this episode). This is really important for email deliverability (staying out of the spam folder.)Let the receiver’s inbox know that your email is a real and valid address and not being spoofed. This is why you use DMARC markers on your DNS server. Mailchimp is a great resource for soft and hard bounces. Mailchimp has great instructions for DKIM and SPF.Most email campaign providers like ConvertKit, Active Campaign, and Constant Contact have these services or help articles.Then, ensure you send emails consistently. Whatever you promise in your welcome message (every week, twice a year), do that.Clean Your List RegularlyThis is where automation can be your best friend. If an email subscriber hasn’t opened an email in 6-9 months, send them a re-engagement campaign asking them to take an action. Then send them to a “thanks for sticking around” type of landing page.You can clean your list through a service separate from your campaign provider. Amy recommends downloading the CSV, cleaning the list, then uploading the CSV. It’s better not to have that ding in your account.“And the thing about it is, is it doesn’t, they count, doesn’t get pinged that you have bad email addresses in it, so you don’t have to ding against you because it’s not really a ding, but it isn’t ding, they’re going to be watching you because you have that email addresses.” Amy HallDon’t Be That PersonIt’s easy to add people to your lists. Bridget does it. We all do it. If you do, have an automated welcome email with the reason why that person was added and the ability to unsubscribe.“It is against the law to send an email without an unsubscribe option,” Amy reminds us. If you see these, report them as spam in your email reader (email client).Tool or Tip of the WeekThis Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects?Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online.Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers.It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes.Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members.Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses.If you like what you have heard, start with a 3-day free trial of Cloudways now!Amy recommends Kickbox to clean your emails.Jason recommends Timerly for Toggl.Bridget recommends wordhtml.com for cleaning HTML. See acast.com/privacy for privacy and opt-out information.
It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.Show SponsorsServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at https://www.serverpress.com https://www.wpsitesync.comCloudwaysIs your website slow? Or are you looking for a reliable host for your WordPress projects?Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online.Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers.It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part your managed server and WordPress websites are ready in a few minutes.Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members.Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses.If you like what you have heard, start with a 3-day free trial of Cloudways now!https://www.cloudways.comAre you looking for brand awareness?You could be a show sponsor. We think it is a great idea to let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your WordCamp Swag budget.https://www.wpwatercooler.com/sponsor See acast.com/privacy for privacy and opt-out information.
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Creator Details

Birthdate
Jan 22nd, 1978
Location
Whittier, California, United States of America
Episode Count
551
Podcast Count
4
Total Airtime
2 weeks, 1 day