Jason Vandeboom is the founder & CEO of ActiveCampaign.
Founder and CEO of ActiveCampaign Jason Vandeboom sits down with Foundr’s Nathan Chan to discuss his journey from launching a small part-time business to running a global SaaS empire. An email marketing, marketing-automation, and sales CRM platform, Jason owes the company’s success to its “customer first” approach and mindful framework. By throwing out the “product-first SaaS playbook” to a more customer-centric model, ActiveCampaign has evolved from an old-school on-premise contact management company to over 90,000 customers in 161 countries. Jason doesn’t believe in a time-box window for creation, and he discusses his belief that you can create innovation over time. He says that when it comes to building a business that is sustainable and long-term, you have to start with the right framework. With many small businesses facing uncertainty due to Covid-19, ActiveCampaign has made it their mission to provide support and security for their customers. Jason discusses how “there’s a former digital transformation that […] has become a necessity.” Above all, business is about trusting your instincts and trying to find a path that is a different shape to others. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out to us via email. Key Takeaways Jason discusses his belief in the importance of staying true to being a small business How ActiveCampaign found its footing as an on-premise contact management businesses Why Jason believes the key to a successful business is customer-first over product-first, and how this can shape creative innovation How ActiveCampaign slowly built its foundations in order to secure 100k paying-active companies and over $100 million in annual recurring revenue Why you should ignore the typical SaaS playbook that insists that in order to obtain growth you will need to upmarket Jason advises that you should always trust your instincts, and allow time for your company to grow. You only need passion, joy, and the strength to find our way through it all.
Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter
  This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses.    Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product.    This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.
  This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses.    Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product.    This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.
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Creator Details

Location
Chicago, IL, USA
Episode Count
8
Podcast Count
7
Total Airtime
3 hours, 37 minutes
PCID
Podchaser Creator ID logo 225512