#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you.Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service.Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands -- like The United Nations, 3M, and Hilton -- to gain and keep more customers.If you’re looking to clone your customers and create a customer experience that keeps them coming back for more, you’ll definitely want to give this episode a listen.Show notes and episode transcript at contentheroes.com/39
Hey everyone! Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented. Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books. Tune in to hear his company’s strategic approach to company growth, why being scared is a sign you are doing things right and the importance of clear goals. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Jay Baer is the host of two podcasts: Social Pros and Talk Triggers, and has produced over 400 episodes. You may also know him as the author of some of your favorite marketing books, speaker at you favorite marketing conferences, and founder of Convince and Convert. Jay has been working in the industry for over 25 years, podcasting since 2012 and has advised other B2B organizations to improve their online marketing strategies.
In this episode Jay shares his experience as a podcast host and gives us a story you probably haven’t heard before – a behind-the-mic glimpse at his foray into podcasting, as well as what advice he has for you as you get into it, too.
Have a fundamental understanding of who you are and who your show serves, it’s irreplaceable (4:53 – 5:30)
When do you know that it’s time to evolve? (5:37 – 8:30)
How to market your show aggressively (8:37 – 9:25)
What is an episode? A series of great moments…”Stop thinking of podcasts as an album and start thinking of a podcast episode as a series of singles” (9:45 – 11:09)
Why should YOU be starting a podcast? “A podcast is the only multitaskable medium…you cannot run the lawnmower and watch youtube videos” “you should do a podcast if it’s good and if the audience needs what you have and can’t get it anywhere else. “ (11:32 – 14:12)
You should not start a show unless you have done these things…(14:45 – 15:54)
Don’t make a kazoo album (17:30 – 18:02)
Convince and Convert – https://www.convinceandconvert.com/podcasts/
Social Pros Podcast – https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
The Talk Triggers Show – https://www.convinceandconvert.com/podcasts/shows/talk-triggers-show/