Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing and How to Argue with a Cat.
You know when you head up the entrance ramp on a freeway, you have to really “floor it” to get your car up to speed. Is that good for your engine to put the pedal to the metal like that? This episode begins by explaining what revving your engine actually does. http://www.popularmechanics.com/cars/a25286/how-to-make-you-car-last-longer/Would you like to be more persuasive? Jay Heinrichs is a real expert at this, having written several books on the topic. One of those books is Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (http://amzn.to/2uDWt1U). Jay joins me for a lively discussion on what works –and doesn’t work in persuading other people to understand your point of view.When you have to shut down your Wi-Fi or other device, the advice is often to leave it off for 30 seconds or so before restarting. What’s the reason? And do you really have to? http://serverfault.com/questions/32787/where-did-wait-30-seconds-before-turning-it-back-on-come-fromAnd, we take a look at the practice of networking. We have all been told how important it is to get out there and meet people because, well, it can lead to something. But often it only seems to lead to a big pile of business cards and not much else. Larry Mohl, former Chief Learning Officer for Motorola Cellular and American Express and is author of the book Networking is Dead, (http://amzn.to/2tjFpKC) explains how traditional networking doesn’t usually work – and he offers some more efficient and effective ways to connect with people who can help you. This Week’s SponsorsThe Zebra. Compare and save money on car insurance. Go to www.TheZebra.com/sysk  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jay is the author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. The book has been published in 12 languages and three editions. The leading modern work on rhetoric, it is one of the top ten books assigned at Harvard.His latest book is How to Argue with a Cat: A Human's Guide to Persuasion. While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to:· Hold an intelligent conversation―one of the few things easier to do with a cat than a human.· Argue logically, even if your opponent is furry and irrational.· Hack up a fallacy (the hairball of logic).· Make your body do the talking (cats are very good at this).· Master decorum: the art of fitting in with cats, venture capitalists, or humans.· Learn the wisdom of predator timing to pounce at the right moment.· Get someone to do something or stop doing it.· Earn any creature’s respect and loyalty.He is a Professor of the Practice of Rhetoric and Oratory at Middlebury College. A content and editorial consultant specializing in persuasive engagement, Jay serves clients ranging from NASA to Southwest Airlines to the Wharton School of Business.He maintains popular websites on language and persuasion, including ArgueLab.com, WordHero.org, and Figarospeech.com.A former editorial director with Rodale Inc. (publishers of Men’s Health, Prevention, and the South Beach Diet), Jay is the former editor of the Dartmouth Alumni Magazine, group publisher of the Ivy League Network, founding editor of US Airways Attaché, deputy editor of Outside, and vice president of content for the SiteShell Network, an online consortium of radio stations.Jay lives with his wife, Dorothy Behlen Heinrichs, a principal gifts officer for the Dartmouth Medical School and Dartmouth-Hitchcock Medical Center. They live on 150 acres at the base of Cardigan Mountain in New Hampshire.- jayheinrichs.bizPlease do NOT hesitate to reach out to me on Instagram, LinkedIn or via email mark@vudream.comHumans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/
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Creator Details

Orange, California, United States of America
Episode Count
Podcast Count
Total Airtime
1 hour, 23 minutes