Jayne lives in Rhuddlan, North Wales, and runs a property management business, and spends a significant amount of time speaking to others about her lived experience with dementia. Jayne's mother has a diagnosis of dementia, small vessel disease, and her husband Chris Roberts has a diagnosis of mixed dementia, vascular damage and Alzheimer’s. Together with Chris, Jayne contributes to various social media platforms and online peer support networks. She is a Dementia Friends Champions, Ambassador for the Alzheimer’s Society, Champions for Join Dementia Research, and Ambassadors for the National Association of Care Caterers, NACC.