Jeetu Patel is a senior technology executive, board member of JLL, and chief product officer & chief strategy officer at Box.
(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their behaviour since it doesn’t solve their problems any differently. Also in this episode, find out how Jeetu went from making $4.25 an hour as a waiter to investing in his first company at age 22 with a $250,000 loan in hand and then moving onto being a senior technology executive whose company has 70M users and 100,000 customers.  Jeetu also cautions teams to avoid the shiny object syndrome where they’re chasing the thrill of new features. There’s a balance, but make sure your core product is given the love it needs too, he warned. See omnystudio.com/listener for privacy information.
Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everything from diversity, recruiting, tough product decisions, understanding business goals and more.You'll hear from some of our favorite guests like former Facebook PM Alison Go, Jobs to be Done architect Bob Moesta, VP of Product & Strategy at Box Jeetu Patel and even Adii Pienaar.BIG NEWSWe've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.BIG NEWSWe've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeetu Patel has run every function of the business in his career. He’s done his stint in marketing, engineering, sales, and now, product. But the one thing in business that has fascinated him the most has been scale. Early in Jeetu’s career, he’d travel a lot and was constantly amazed to see certain companies that were famous in the United States, have the same level of recognition and impact in a completely different company. It inspired him to learn the global nature of the business, and how a company can transform its’ reach. This fascination led him to Box, a cloud content management company where he is currently the Chief Product Officer and Chief Strategy Officer. Box was essentially the same product that served 3 employees to 400,000 employees and 14 million customers. Having a product unique enough to span that incredible spectrum is a huge challenge for any product manager. All of those segments have different requirements, so how do you even begin to adjust those? It’s a great intellectual challenge to have, and one of the most rewarding ones in his career. This week on Product Love, I sat down with Jeetu Patel, to discuss important metrics, and how to build an effective product team.
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Creator Details

Episode Count
7
Podcast Count
5
Total Airtime
4 hours, 42 minutes
PCID
Podchaser Creator ID logo 712474