Jeff Byer has been designing identities and building websites since 1995. He is the CEO and co-founder of Print Fellas LLC, and the President at Byer Company, a division of Jeff Byer Inc, a web design company in Los Angeles. Jeff has a Bachelor of Arts Degree from the Annenberg School for Communication at the University of Southern California. He is a certified Project Manager by Franklin-Covey and has qualifications in Photoshop, Illustrator, HTML, PHP, JavaScript, MySQL, SEO, Bing Ads, and Google Ads. Jeff Byer is a co-author on 5 US Patents related to content management systems he has created on the internet.
Today Jeff Byer (@globaljeff) talks about using Descript to record this episode and its impact on podcast production, he reviews a new agency website built with Nuxt.js, and he discusses more JAMstack options he is considering for his customers. Descript podcast software Transcript Digital Rage  [00:00:00]Jeff Byer: [00:00:02] Welcome to digital rage, the podcast about all things internet and the people that make it great. My name is Jeff Byer, and today we have a special episode because I am testing a new tool. So, this will be a podcast about podcasting and, the technology that I’m using to record podcasts. [00:00:29] So. Today, we’re using D script and I am recording directly into D script. I added my intro music and did a little volume editing and envelope editing there, but, now I’m recording directly into the app. So this feels a little strange. What I’m. What I use for all the previous episodes is I have my, my hardware setup, which I described last time. [00:00:58] Is my microphone plugged in [00:01:00] to a Scarlet to it, to USB interface. And this now is me talking into my microphone directly into the D script app to downloadable app. they have a great tutorial that teaches you how to go through and get started recording a podcast episode. And editing the text. [00:01:23] We’ll edit the audio, which is really cool. So, as I’m recording this, I don’t know exactly how this is going to turn out, but we’re gonna go through and, see if we can produce a whole episode within the D script app. Okay. So previously here was my production process. I would set up the microphones. [00:01:44] So there was a digital input, which had been, internet based, mostly Skype, sometimes Hangouts, and sometimes an actual telephone call through FaceTime. Then that would record as two separate tracks [00:02:00] into logic and logic is a pro audio. A nonlinear editing system or software pro level software for Mac. [00:02:12] And that’s what I use to record a lot of music and music production, things like that. So, I’m familiar with all the pro level tools and I do a minimum amount of pro level audio editing within logic. Very little effects, anything like that. It’s mostly raw. I didn’t want to, I wanted to make the production of the podcast as simple and smooth as possible so that it wasn’t a huge production. [00:02:40] Time-suck which most podcasts, producers all agree is the best, the best, philosophy, which is make it simple, keep it simple and try and automate as much as you can. So the biggest benefit to D script is that it does a [00:03:00] automated transcript as you’d go. Ah, I can’t see it as I’m talking, but it does process it on the backend, and then it will, provide it into this project so that I can edit, once it’s all done. [00:03:14] So back to my old process in logic, I would record both tracks. The one track would be me, the other track would be anything from external resources. So that’s where my interviews would show up. And what I usually do would do is do record the intro. Break the audio, put a music over the break so that it introduces the next segment, which is the interview. [00:03:44] And then we go into the interview. So I have music playing in the intro, music playing at the transition to the section, the new, interview section, and then a outro. Outro music with [00:04:00] my voiceover of, where to find podcasts, notes and things like that. And then I would bounce the whole thing to an MP three file and post it in Dropbox. [00:04:13] From there. I log into WordPress and create a new episode based on, you know, our naming convention. That’s now just the episode number guest, and then a highlight topics, which I, I somewhat use as keywords. And then, upload it into WordPress. WordPress automatically sends it to cast dos, which is our, audio hosting provider. [00:04:46] Casios will then automatically do a transcription, and then I would create the post. I would put in all the, manual show notes that I had, links and mentions and things like that. [00:05:00] And then on the bottom of the page is the transcript. Now the dose transcript is also automated. And it’s not very clean at all. [00:05:12] And so, I do a little bit of editing on the transcript, but I don’t go through the whole thing cause episodes are usually 30 to 45 minutes. And, it’s just not efficient for me to go through and read all that text. So I basically take, for the most part, what they give me, paste it into WordPress. [00:05:30] Set the the schedule to post on Monday morning and that’s it. On Monday morning, WordPress will, we’ll publish the post. The post will get published to the RSS feed and all of the podcatchers, including iTunes or Apple podcasts now would grab the new episode. From the RSS feed and feed it through their channels. [00:06:00] [00:05:59] So it’s pretty efficient, but still a kind of production heavy. So here is the advantage that I’m hoping is going to be, I’m going to make this process easier if I keep using D script. So I’m hoping that the automated transcripts are better. I’m hoping I can keep this platform as a template so that all I need to do is come in and plug in, you know, new recordings and export them. [00:06:35] Everything gets saved to the cloud automatically. So, I don’t need to worry about, you know, using resources on my computer. And don’t need to worry about transferring files from my computer bouncing out to another platform. So, all that said, this is totally experimental and I don’t know how this is going to go. [00:07:00] [00:06:59] So that is that for now. That’s why this episode is going to sound a little bit different. And I think next week I will give my. Full rundown on how the experience was and if it saved me any time in my podcast production. So on with the show, a today is going to be more, in real life type of, type of data, things that I’ve been working on this week that are interesting and hopefully the, audience can, can, speak about and comment about. [00:07:32] So. First thing is on communication arts. they send, you know, inspiration emails and stuff, and they sent this website for a, a, a creative studio. And the, the website address is spat And so anytime a, a studio or an agency posts a a. A portfolio site. I like to go in [00:08:00] and take a look and see what they’re doing. [00:08:02] So they built this site on Nuxe and the first thing I did is like, okay, perfect. I can see what SEO impact that using knucks directly in, in a live environment is going to do for their SEO. And sure enough, I pull it into SEMrush and there is no organic SEO, nothing cause you can’t see their content. [00:08:27] It is all client side rendered and not server-side rendered. So they’re not using a, a static site generator. So obviously Nuxe native, you know, that just confirms that that would not be a good solution for any type of Project that requires some sort of SEO or organic traffic, but that said, I believe that that’s not one of their requirements because they are getting a ton of backlinks and a ton of attention from the [00:09:00] design community just based on the design and functionality of the website itself. [00:09:05] So that’s something to keep in mind. for me, since I do sell, you know, their, their agency is strictly creative and my agency is a more functional, real world SEO, building, building functional sites that accomplish business objectives. So they don’t necessarily need that. So that being said, they’re getting a ton of attention in the design world. [00:09:29] So they’ve, you know, they’re designers for designers and, and you know, their real world clients are, they look like pretty big brands that don’t really need the, the big time SEO exposure. So. Just, a little interesting perspective that I had, based on this site. One other thing that I noticed about this site, it may be just because it’s getting a ton of attention right now and, and it’s getting a lot of simultaneous users, but it is very slow. [00:09:59] It takes forever [00:10:00] to load. They’ve got humongous graphics in there, and I can tell that they did do a good bit of optimization on the images, but it’s just, it’s totally render blocking. Every page is blank with text that says, loading. While each page and each section is loading. It’s actually a one page project. [00:10:22] They changed the URLs and they have the content structured into different pages and sections, but it behaves as a one page site. It doesn’t refresh. It loads asynchronously as you click through the project. So, yeah, that was just intro. A little interesting thing. brings up another point that, Google Chrome is going to start putting badges, speed badges on, on websites. [00:10:50] So if it’s a slow loading page, you’re gonna get a little speed badge thing that it’s, it typically is loading slow on your specific device. [00:11:00] I haven’t seen one yet. I’m going to dig it a little bit further and see if it’s actually. W you know, when it’s coming out officially and, and when we’ll start seeing that I do performance audits on every one of my sites. [00:11:12]I know which specific sites that I have now that, that do need a performance upgrade. it’s, it’s one of my highest priorities is performance. That’s why I’m so into static rendered sites. So. I’m not worried too much about my clients, but it is, interesting to see that they’re doing this. [00:11:33] And you know, native WordPress users that didn’t do any WordPress optimization are definitely gonna get hit by this. So Google has been saying, this is. Not their, they don’t point to it as a ranking factor, but it’s a usability factor and it uses speed is an issue that does come up when SEO is talked about because it’s, [00:12:00] it’s not the, it’s a symptom of bad SEO, but it’s not a cause. [00:12:03] There is not a a factor. So. speed will come up and be lot of very much more important, in 2020. So something to be looking out for. there is, let’s see, I still got the SEMrush listing up, so I’m just looking at all of their, Oh, it looks like they’re getting traffic from awards. [00:12:27]68 I don’t know what that is, but they’ve got a ton of backlinks to them. So, you know, interesting little case study on, on, agency portfolio. next I’ve been looking at the platform for one of our new sites. We’re going to go full cloud and jam stack with. [00:12:48] And so they’re asking for budgets for next year, based on websites. So hosting and, and platform specific stuff and what their monthly, monthly, [00:13:00] recurring costs are going to be to manage the new site. And so original plan was everything cloud-based using AWS resources and, AWS RDS database. [00:13:13] And, Well, CloudFront CDN and things like that. And the thing about AWS is it’s all based on, on usage and bandwidth. So it’s a sliding scale. And until we’re actually up and running, there’s no way to know what the exact cost is. So I started looking at, full service solutions that offer headless CMS and API, cloud storage, you know, everything all included. [00:13:39] Yeah. And the three that I have, a little bit of experience with our net lo-fi sanity and butter, CMS. So butter, CMS, I’m just getting started with, so I don’t know a lot about it. Let’s start with nullify. Net low-fi is $45 a month. And it is a, it’s [00:14:00] amazing how simple it is just to, just to, you know, get up and running and their free tier is pretty generous. [00:14:08] So they offer the cloud storage, the connection to get repositories through get hub. And you know, all the, all the automation and they have a command line interface and, and things like that. So everything to make a JAMstack development easy. And so $45 a month, you would get, enough resources that I could run this client project on. [00:14:36] And then sanity is for this project would end up being $200 a month. And so sanity does come with its own CMS and a bunch of prebuilt project templates so that if you wanted to start a blog, it’s, you know, click and you’ve got a blog. I’m still looking at, do you know how the design [00:15:00] integration works with these platforms? [00:15:02] But. For now of just doing a little bit of research and finding out if one of these all in one platforms is going to be either cost effective or efficient production wise, you know, anything that can save time and money is, is what we’re looking at. So a butter CMS, so to run this project on butter CMS, we’re looking at $249 a month. [00:15:28] And so it’s. It’s the most feature rich. It has a cloud-based CMS interface that you can use to, to run the whole site. It’s got a builtin API and they have examples on how to, to, And you know, test API endpoints and they use this app called postman. So postman is basically just an API end point [00:16:00] tester and it’s, they provide it a interface through a few different languages. [00:16:06] You can write whatever language you want to access the the API and grab the data back and see if it’s the data that you suggest you requested. So looking at this, it’s probably going to be a tool that I’m going to use for my current projects that I’m using the WordPress API with. And so what I’ve been finding is using the native WordPress API on a traditional web server to raise the response time from the API is really slow, too slow for production. [00:16:37] So we’re looking into different. Options for that. I have my developer create a small plugin on my WordPress based blog that is now saving all of the post data, which is just HTML, just the text and and references. Basically, it’s taking the, [00:17:00] the raw, posts. API, converting it to Jason and then uploading it to my S three bucket. [00:17:10] And so I can make requests directly to the S three bucket, not through well to the CDN, and the CDN connects to the bucket. So I can request the Jason file through the CDN and bring the data in. So what it doesn’t, what it’s not doing currently, which I have to add. ask the developer to add is. [00:17:34] It’s not exporting the media. Jason file media API, Jay on file. It’s only doing the data. So just the posts. So when I linked to the featured image, the featured image gets an ID in the Jason file and then it goes to the media API, looks up the ID, and then [00:18:00] grabs the image from there. So I think my next step is to export the media, Jason, to the S three bucket as well, and translate the, the S three you know, somehow get the media to the S three bucket so that the Jason file references. [00:18:25] The, the CDN version of the image and not the hosted version of the image. So all that is coming. Initial speed tests are a little off because of that image, solution. So I’m going to try just testing. The API with just data and not images and see how fast that data shows up. And if it’s, if it’s what I expect, and it’d be, you know, a lot faster to grab the data, then I’ll start building the plugin to get the media and the images in there, and then we’ll do another full [00:19:00] test on a full blog page that’s filled with content. [00:19:05] So more to come on that. So postman is the tool for that. It’s really cool. so we already talked about butter CMS. we’re also looking at adding a JAMstack shopping cart to this new project. The client is, B2B customer, and they’ve never had this functionality before. So we’re going to add the functionality for a couple of their project products that get reordered on a regular basis. [00:19:37] We’re going to try and add some sort of a e-commerce to that so that they can just ship these things out and not have to go through the whole quoting and contact and, you know, add all those different layers of, of purchasing they can just purchase directly and get it shipped out. So snip cart is an interesting, a little jam cat Jack. [00:19:58] Sorry, I’m [00:20:00] flubbing JAMstack shopping cart that I’m kinda looking at and seeing, what support and developer support there is. the pricing on a snip cart. Install, is transaction based. So they’re taking 2% per transaction, which is, you know, I’d have to get approval on the customer to go through that, but that seems like a barrier to entry to me. [00:20:27] They’d say that this actually takes off. Then you know, it’s, it’s going to end up to be a lot. So I’m not sure this is the actual solution. I’m still researching, but this was interesting that, you know, there’s a lot of options that are coming up that are everything based on, you know, cloud-based jam stack based. [00:20:52] Solutions, especially in e-commerce. look at this. So I just got a pop up on their pricing page saying [00:21:00] those exact words from their, from their modal box. 2% isn’t working for your high volume sales. 54% of users who reach out end up picking one of our adapted plans. So adapted plan, obviously they’re going to customize the pricing. [00:21:16] So that’s a good thing to offer is to tell my client that instead of 2%, they’re going to take a, some sort of a flat fee. Right? So I might reach out to him, not sure yet. And that’s pretty much it. I ordered, so this is the big news. I ordered my 16 inch Mac book pro that just got released this week, last week as you, as you hear this published, and, if you’re listening to this far in the future, this is, I’m recording this on Friday, November 15th. [00:21:51] And the new Mac pro came out on a Tuesday, November 12th so a 16 [00:22:00] inch with expanded Ram, expanded storage, and it’s set to be delivered first week of December. So I’ve got a limp along on this computer until that gets done. This computer is freezing on me. Every time there’s a data transfer up or down, for big data. [00:22:23] So, and since I’m dealing with large files all the time, one of the, advertising files that I just delivered this week. Just the Photoshop file alone was over two gigs, and when that file had to be sent to Dropbox for the client, my computer was basically useless. I couldn’t even type or move my mouse so. [00:22:47] I am hoping praying that that issue is fixed when I get the new computer. this computer that I’m using now is from 2013 and it’s got a one terabyte SSD [00:23:00] drive. And I’ve been trying to clear out as much space as possible on the, on the parent drive, just to, you know, have things run smoother, having the extra space for, for, you know, extra temporary storage and things like that. [00:23:15] I cleared out all of my old browsing data and cookies and everything, and. So limping along with this computer. So, that’s pretty much it for this episode. Not too much. Hopefully next week, some of these guests will come through and we’ll be able to post a full episode again. And in the meantime, if you have any questions for me, I’m and you can review the show notes at And we are digitalragefm on all the major social media channels. [00:23:51] And. Please sit through your podcatcher. If you can a rate and review us, that would be great. If you have any ideas for, [00:24:00] future shows, please let us know and I will talk at you next week.
Today Jeff Byer (@globaljeff) talks about backlinks inspired by the Search Engine Journal Show with Julie Joyce, training your brain to remember inspired by Thomas Oppong, and more tech talk. Show Links Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]How to Train Your Brain to Remember Almost AnythingRode NT-USB Versatile Studio-Quality USB Cardioid Condenser MicrophoneMENS GV 005Samsung QN65Q70RAFXZA Flat 65-Inch QLED 4K Q70 Series Ultra HD Smart TV with HDR and Alexa Compatibility (2019 Model)Rode RODECaster Pro Podcast Production StudioNETGEAR Nighthawk AX12 12-Stream Wifi 6 Router (RAX200) – AX11000 Tri-Band Wireless Speed (Up to 10.8 Gbps) Transcript Jeff Byer 00:06 Welcome to digital rage the podcast about all things internet and the people that make it great. My name is Jeff Byer and today we do not have a guest. Again reached out to a few people, , lots of, you know, too busy to talk, couple of non responses, you know, so, , I don’t have all day to do guest outreach so I apologize. But a, this’ll be another, , what’s going on and what am I working on type of episode. So, , what , happened this week, we hired a couple more people, a designer and a, a Shopify developer and great contrast. The designer is really slow and turning out terrible work and the Shopify developer is fast and awesome. So, , really happy with that because the Shopify good. Shopify developers are kind of like good web WordPress developers. There are a ton out there, but when you find a good one, you got to keep them. Jeff Byer 01:08 So I mean, I’m paying a premi, but he’s very good. So that guy is doing great for me. He is, , is turning out stuff, you know, basically today he did a ton of stuff already, , which would have taken a week with my previous developers. So very happy with that. , the designer, not so much, , going back to my trusted designer that, , is a little slower but much more detailed and a much more on-brand. , so, and this designer, , I got this guy on Upwork and , he’s, , he’s a premi designer. His, his prices is, , right around $40 an hour. , which you know, is relatively not high at all if you’re going to think about hiring somebody or getting a senior level designer. But my, I’ve, you know, I’ve got my, my print process designer that’s doing it for $16 an hour and, , I have other offers for people that turn out some really good work at $24. Jeff Byer 02:13 So paying this guy $40 for super slow turnaround and not that great at work. , I believe I’m just going to cut them loose and go to the next person on my short list. So that’s what’s going on at Jeff buyer inc. , so a couple of things. , listen to a podcast this week. , Julie Joyce was the, was the guest and she owns a backlink company. And I loved what she was saying. And, , one of the things that I took away from it was that it’s w that was a big truck. Sorry if you heard that. One of the things I took away from it was that she said, even though backlinks paid backlinks are against Google’s guidelines, they still work. And I’ve heard this countless times, they still work, you know, private blogging networks, very forbidden. And if, you know, if they’re obvious, they’re going to get shut. Jeff Byer 03:16 You know, Google is going to be able to recognize him and penalize him. But the newer ones that are well done, that have quality content, they’re working. And there’s several use cases out there. I don’t, I’m not suggesting that you follow these tactics. I’m not suggesting it for my clients and I’m not doing them for my clients. But it was very interesting and I wanted to talk to her about it cause she, she disclaims to every one of her backlink customers that this is against Google guidelines and they still proceed anyway. , so that’s how she got into this specialty and niche of backlinks because her clients, even though she said she doesn’t advise it, her clients said we want it anyway. Very interesting business to be in. So I wanted to talk to her about that. She got back to me, said she’s super busy and we should reconnect in January. Jeff Byer 04:14 So then I saw a medi article titled, let me just pull it up so I can give you the title, how to train your brain to remember almost anything by Thomas APO. So Thomas, I reached out to him and he hasn’t gotten back to me, but , I really found this article interesting and wanting to learn more about the process and how he came about learning all of this. , so one method that he talks about, I’m sorry, I’m having an indigestion problem. , one method he talks about is spaced repetition, which is just repeating what you, what you took in. And so, , in, in also in small chunks. But what I, I’ve kind of been doing that with audio books that I really love and would love to just have automatic recall for a lot of business process books and, and things like that. Jeff Byer 05:15 So I keep, I re, you know, several times a year I will re reread on audible a book that I, that is on my short list of ones that I really want to remember. So, , he says that’s one of the things that you can do, but the other is a 50, 50 rule. The 50, 50 rule. Very interesting. And probably going to be where the, where my , my content process goes from here on out deciding what to write on, what to, what to talk about the time that you have dedicated to learn a new skill. 50% of the time is learning and then the other 50% of the time is teaching somebody else or explaining it to somebody else. And that’s what I just did with this article because I was explaining it poorly. And then I went to the article and just said, Oh, the 50, 50 rule, learn it and then teach it. Jeff Byer 06:11 And so that is something, you know, not only is repetition a way to stimulate your memory, but being able, having to recall it and teach it, especially in a podcast or any video or especially on a, on a long form blog post, it’s going to be, , going to be detailed and referenced and cited, you know, citing all of your resources and stuff. You’re definitely going to take that in to your longterm memory. So explains the, the, the biology that once you listen to a audio book for instance, and you’d take the information in and it’s there for a limited time. And if you don’t actually do anything with it, it’ll just go away. And so I can’t tell you how many times I’ve taken, , a course on a new, on a new programming language or something. And you know, in the while I’m in the course and I’m working with it, I recall the things that I learned in previous chapters and I’m like, okay, now I’m recalling it, now I’m doing it. Jeff Byer 07:21 And by the end of it it’s like, all right, got it. If I don’t use it, then I go back to square one. It’s like, okay, how do we start? What’s the, you know, the little stuff, just like the context, like, you know, HTML was easy for me because once I learned it, I just kept hammering on it and hammering on it. And you know, back then there was no, no templates or are bootstrapping or anything like that. You had to actually type in the HTML tag in the beginning of your header or beginning of your docent to build an HTML page. So going from that level of detail, from starting out, you know, that’s where I, I got my gain, my skills and in HTML. And then, , one of the first adopters for CSS, I had to learn CSS by scrap, by scratch. Jeff Byer 08:12 , you know, Java script, vanilla Java script was, was the way everybody was doing things back in the day. So, , so the, this, , the ways that he’s explained in this article on how to retain information into longterm memory, they’re starting to make sense to me because after reading about all of these different ways to do it, I’ve realized that the things that I’ve retained from my career in the past have been following these different guidelines and these different roles. So I thought it was a very interesting read. And as soon as I find something like this that’s inspirational or, , something that, that I’d like to talk about on the podcast, I reach out to the author to see if they’re willing to come on. So that’s what I did. I haven’t heard back, , Lily Ray just posted something on Twitter. So why don’t I bring that up because that was completely relevant to what we’re talking about right now. Jeff Byer 09:12 Let me go to my notifications cause she liked the comment. Okay. So she said, , Google says Twitter as the best place to go for SEO updates or at to ask questions. And she also heard this week, I hear several newer SEOs saying they’re too afraid to put themselves out there on Twitter. And so there was a bunch of comments about, you know, why we’re such an open, you know, ask us anything. You know, and my comment to her was, so much is changing in SEO. Nobody could possibly know everything. When you find a thought provoking post, reach out to the author. I do. And I get to speak one on one with awesome people like Lilly. And so she liked that and she said she enjoyed our talk and that type of stuff. But this is an example of, of how I live my life. Jeff Byer 10:06 I hear something, read something, , something interests me, something changes my life, anything like that, I want to reach out to the two, you know, show gratitude and, and show appreciation for the person that posted it for wherever I got the information. But I also like to share it. So that’s where, , most of that thinking came from. , so let’s talk about products because I dug a little bit of that it a little bit into it on the last episode. , I’m looking, obviously I talked about, you know, iPhone, getting the new iPhone. That one’s going to be a no brainer. I’m just, I just want to , wait and I’m just waiting. That’s all I’m doing. , the new MacBook pro, I’ve already decided that, , you know, the configuration that I want, it’s gonna end up almost $5,000, but it, as long as my current 2013 has lasted, , the investment is worth it, especially if it is going to save me time and stop hanging up wind. Jeff Byer 11:15 I upload things so hoping that could fixed, , upgraded to a Photoshop and illustrator 20 and things are going great there. It didn’t copy over my plugins. I’m not sure my tiny P and G plugin is going to work anymore. , it was shady on the, on the, on version 19. Anyway. , if I had a large file open and there wasn’t enough scratch disc disc space for the plugin to work, it would shut down Photoshop completely. So I was always afraid to use it. And if it’s not updated for Photoshop 20, Oh well find a new plugin or I will just keep using their web API to do my compressions. , so my, my brother Rob who’s been on the show, he is going to start recording product demos and he wanted suggestions for what type of setup that he would a microphone set up specifically. Jeff Byer 12:20 And I’ve looked into, you know, I listened to a lot of podcasts about podcasts and I read a lot of blogs about podcasts, people setups and learn a lot about it. So he asked me what microphone he would suggest and he asked specifically for a USB microphone. I never really thought about this, but this is a whole nother level of, of, of w w what I knew, what I know and what I’ve researched before and what I could write about and could talk about that just today I realized, Oh my God, I’ve got a ton of stuff to talk about. , if I take it in this context of people just asking me questions. So by Rob asking me this question, I went down this whole rabbit hole of, of you know, audio quality microphones and I admit I do not have the best set up. Jeff Byer 13:09 I basically just scrapped together the best setup that I could based on what I already had. I have not purchased any equipment for podcasting as of yet. I will, and I’m going to get to that later. , so I asked him, I asked him, you know, do you really want a USB Mike? Because that’s really not the best way to go. The best way to go is again, an XLR Mike and plug it into an audio interface. And he said, whatever it is, I don’t want to spend 200 bucks. And I said, okay, direct to computer. It is so USB Mike and I sent him the road. Let me just grab the link really quick where, Oh, it’s already open. Okay. So I whooped, that’s not Rob. There he is. I sent him the road. N T U S B studio quality, USB cardioid condenser microphone. So basically it was the best reviewed. Jeff Byer 14:09 I love road microphones even though I’m using a Sher S M 58, but, , they’re, they’ve got super high reviews and I’ve seen it on other bloggers and podcast lists people that that do, , you know, mobile setups and they don’t want to bring around a, , a USB interface like the, , focus, right Scarlet , which is what I use right now. So I said that would be the best plug and play. It’s got all, it comes with a windscreen built in and it has all of the, the vole and gain knobs on the side of it. So it’s very easy to use and probably the best solution if you’re just going to record audio directly into your video application. So he’s going to get that. I’m sure. , I’ll, I’ll get him to send me some videos so that we can hear the examples of, of how that goes. Jeff Byer 15:04 But, , that is a telemarketer, so we’re gonna not take that call. , so the next is, , text marketing. I’m on Gary V’s text list and he just texts out a, , a message saying that his new case with were out and he was sending it to the texts community first. So he sent a video of himself as, , with inspiration, sent another video saying his O fives were out and go get him, send another link to his blog post where he posted the link to the O fives. I clicked the link to the O fives from the interface. It looked like my size was available. Click up my size, added it to cart. And once you get to the cart, the right side of the cart says it’s there and then the left side of the cart says it’s out of stock. And so basically everything was out of stock and the system just couldn’t keep up with the demand. Jeff Byer 16:04 So within minutes of getting the text message there were sold out. So he basically sold out, , a new line of shoes in minutes from a text message. So that’s a very interesting thing to, , to consider, especially when you’re dealing with, , large personalities, , personalities with a following, influencers, things like that. They’ve got to, they’ve got to consider this text platform as a, as a way to, to move whatever they’re trying to move. So with my celebrity endorsed products, we’re going to, , experiment with getting this in their hands, getting them using it, , you know, not only for their own purposes, but for what I do, which is try and optimize their online sales and online marketing for the best performance possible. So we’re going to look into that. I also signed up for Tony Hawk’s text messages and, , because he was offering three free skateboard decks. Jeff Byer 17:13 So I want those skateboard decks. So I signed up with Tony Hawk. And so it’s fun because it’s text messages that look like they’re coming from the real person. So when I look at my text history, Oh Gary V and Tony Hawk texts me, it’s novelty, but still probably something that people look at saying, Oh this is, this is fun. And they want to sign up for as many celebrity text messages as possible so that they’re, they can feel good when their phones are in there and they have celebrities texting him. So there is that novelty portion of it that that works as well. So definitely something that I am going to pitch to my celebrity back clients. , and let’s look at my wishlist here. So on my wishlist, I have a couple of things that are, you know, not really relevant. I’m looking, I told my wife we are going to replace our old crmy TV that takes eight years. Jeff Byer 18:14 It’s a Vizio and if for some reason it takes for ever to turn on, you turn it on and it’s just blank for, you know, the, the light, the white led on the front comes on and then you’re waiting for what seems like forever, it’s probably 30 seconds, which is a pretty long time to turn a electronic appliance on. And I don’t know what it’s doing or what it’s trying to do, but it’s annoying and it’s old. So I said, all right, black Friday deals, we’re going to research them, do whatever, but we are getting a new TV. And so what I settled on was the Samsung Q led 65 inch Q 70 series TV. So my mom just upgraded hers. , she ended up with the LG, which is definitely, you know, it’s, I would say they’re better TVs, but they’re almost a thousand dollars more. So, , I, I don’t watch a lot of TV, so any upgrade is, is good enough for me. Jeff Byer 19:20 I’m not, I don’t need the best. And so this for me is a $1,200 TV middle of the road, but it has everything that, that we want and it has Alexa built in. So you can walk into the living room and say, Alexa, turn on my TV and it’ll turn on the TV. So looking forward to that. So, , that’s on my, with my list. It’s not a anything business or marketing related, but that’s, you know, we’re in shopping season. So just wanted to let you know and I’m looking at a new pair of shoes, not interested. Oh, the road road, caster pro. So I was listening to a podcast about podcasts and there was a professional podcaster who swore by it. So when this originally came out, it did not get good reviews. There were audio files that were talking about how the quality was bad. Jeff Byer 20:17 There’s no EEQ and it’s hard to, to, you know, these little intricate detail things. And I think that they’re missing the point that this was meant to be the easiest one stop shop for podcasters to use, , some sort of a mixing device, , and interface desktop interface that would allow multichannel and split channels from, from a microphone to a different audio channels from the computer. So, , I am going to get one, I think it’s going to be, cause right now I’m just got too much junk on my, on my desk right now. That is, you know, I’ve got the, the , I’ve got the, , the headphone amplifier. The headphone and flier is also acting as a mixer. So I’ve, it’s a crazy setup that I have right now, but I have two and you know, the two, I too has the two inputs. Jeff Byer 21:21 My first input is the microphone microphone goes directly to the computer. My second input is I’ve got, I’m going out of the headphone Jack on the to I to bear with me. I know this is going to be complicated and I’m just thinking it through my head and it’s super hard for me to, to describe, but I’m just going to do it quickly. My second input is I go out of the two I to headphone Jack into the input on the headphone amplifier and then out of one of the headphone amplifier channels back into the second input of the two ITU. So I’m basically just doing this big loop and all it does is it removes the microphone but grabs everything that’s coming out of the computer and puts it into the second. So if I’ve got a Skype interview or , anything like that, any, any sounds from the computer are going to be recorded into that second input. Jeff Byer 22:23 So, , that set up is not ideal obviously because I’m kind of hacking it around to get what I want and I would rather have something direct. So what the road cast approach is going to allow me to do separate everything out. , I’ve got to buy additional additional software to get it done, but , in the end, much better, much easier to manage. So the software that does all of the audio track splitting is called Reaper, , at interface, not very advanced. Their website’s not very good, but as long as I can get separate audio sources split into separate tracks and be able to use the road caster pro interface to control them, boom. Done. I’m ready. Let’s go. I’m going to get it, but I’m not going to get yet. I’m going to wait. And the same thing with the Mac pro MacBook pro. Jeff Byer 23:17 I’ve got to wait. There’s a big, a bonus payment coming on a onetime project towards the end of the month. And so that will pay for the TV, the road cast or pro. And the net gear Nighthawk, a X 1212 stream wifi, six router R a X 200 a X 11,000 try band wireless speed up to 10.8 gigabits per store. GERD cannot wait for this thing. Oh my gosh. So just this morning we have it. We had a power outage at the office. , I got here around 4:30 AM and by 4:45 AM power went pack on. So everything rebooted. I’ve got the, the, the , fiber optic O N T on my desk. And so I can manage the LEDs in and make sure everything’s up and running. And then I have my 7,200, , Nighthawk on my desk as well that runs all the, all the wifi and other wired resources. Jeff Byer 24:31 So I get back online and, and you know, lights are on powers on, everything’s booted up. I go to run my speed test and I’m getting about 300 megabits per second down. And, , I was, I consistently get 500 on my fiber. I can’t get any more than that because I’m on a, a busy branch up the street. And you know, long story short, I ordered a gigabit and they sent the guy down. He went through all my equipment. He says, I don’t think I’m going to get you a gig, but I’ll try. And the fastest that I got was six 80 and I was like, all right, I’m not going to pay for a gig if I’m only getting six 80 so that’s how I ended up at 500 and 500 so with that explanation out of the way, I was only getting three 60 so I got on the, on the horn with them and chatted and so bypassed the, the old night Hawk and went directly to the ONT. Jeff Byer 25:33 Sure enough it was 500 and 500 then that old Nighthawk was just being clogged with something. I dunno, but it is an old Nighthawk. So the new Nighthawk is gonna give us faster wifi. So the wifi speed that I can get on, on the iMac across, across from my desk is about 400 over wifi, which, which is kind of, you know, exceeding my expectations on a five gigahertz band. So I’m on a 2.4 gigahertz band. We’re getting about a gig in or about a mag and that’s about it. , you know, not super reliable but good for the, for the people in the building that are siphoning my guest wifi. , but there’s new one is a bad boy. I cannot wait for this thing. This is going to make my wireless life at least easier. , you know, wired my wired speeds on my main computer are not going to change. Jeff Byer 26:32 There’s still going to be maxed out at 500 by 500. So, , that’s just gonna make my life a lot easier. So, , what I also have in my list is a focus right Scarlet for I four, I was going to replace my Scarlet to I two until the road cast are pro got such a great review on the podcast about podcasts. And so now I don’t need the four by four, because I can just use the road caster pro for everything. , I also have in my list a bidet day, toilet seat. , a bunch of photography stuff that is either discontinued or out of stock. , a Filbert, Phil Sonicare, diamond clean toothbrush. I have the Sonic care now, but this is the, you know, the bad bad boy, one and a cannon F 700 to 200 millimeterF 2.8 I S I U S M telephoto lens. Jeff Byer 27:36 This is a bad boy telephoto lens and it is also no longer available. So I do have some wishlist cleaning up to do, but that is a, that’s pretty much everything that I wanted to talk about today. I, I’m hoping to get you a guest or get you something more interesting than me telling you about what technology is going on and how, how my projects are going. , but again, if you’re listening to this, if you’re, if you’re my designer on Upwork and you know that I was talking about you, I apologize, but this is kinda your fault. So, , we’ll talk to you later. , but developer, you’re doing awesome. Keep up the good work. I’m sure you will. , we’re going to launch those two projects this month no matter what and I’m going to rely heavily on you, so keep doing a great job. All right then. Thank you very much for listening. As always, you can follow me on Twitter. I am at global Jeff, and you can view the show You can tweet me, you can email me, you can call me, you can text me whatever you want to do. I’m here for you. Ask me questions. What do you guys want to hear? , reach out to me, let me know and , and we’ll get some, some better ideas other than me talking about my week Speaker 2 29:10 every week. All right. Thank you very much. Talk to you next week for show notes and information. Go to the digital Follow us on Twitter and Instagram at digital rage at bam. And please give us a rating. Review is clearly appreciate it.
Today Jeff Byer (@globaljeff) talks about his experiment with workspaces in Chrome Dev Tools, the Shopify universe, upcoming project launches, real-world project issues, and tech talk. Show Links Chrome Dev Tools – Workspaces – Sheet, pdf Transcript Jeff Byer    00:06    Welcome to digital rage, the podcast about all things internet and the people that make it great. My name is Jeff Byer and I know last episode I have promised you guests but uh, that didn’t happen. You know, people are busy, things are happening and uh, you know, just didn’t get around to it. I did have an interview scheduled, we had our <inaudible> in our call   Jeff Byer    00:30    and there was a misunderstanding. This a, I believe a the person involved was expecting some sort of a uh, you know, get to know ya. Uh, cause I sales call and I was expecting it to be an interview. So a little bit of a miscommunication. But um, anyway, I do have a ton of things to talk about. So this will be an episode full of stuff. I like to say stuff because some of it is crap set of, some of it’s not. So let’s get right into it. First thing is I was playing around and in Chrome and, and the dev tools and just futzing around and came across the workspaces in dev tools and thought, okay, this is interesting. Why would, why would they have a, you know, invite somebody to put their file structure inside of Chrome dev tools if it doesn’t actually make any live, live edits as you go.   Jeff Byer    01:41    Because as most developers know, whenever you get to a live website and you go into dev tools, you can modify all of the code you want and change the display of, of that website. You know, change the content, anything you want, run experiments, even if it’s not your site but only you can see it. And as soon as you close dev tools or refresh the page, all those edits are gone. And it goes back to the way it is on the live server. And I do use that sometimes to one. If I’m trying to get a screenshot and I want to modify things for the actual screenshot, I’ll go in, remove modules, remove ads and stuff like that. But on my own sites, I use it just to play around and see, you know, if there’s something visually or content wise that I want to accomplish, how fast it would be to make that adjustment and just kind of play around in dev tools before I open up, uh, you know, my editor editing environment and go ahead and go through with the change.   Jeff Byer    02:45    It also helps me to, to create estimates on what it’s going to take to accomplish certain things requested by my client. So I get into this and I’ve read a couple of articles and I go through the Google tutorial on how to use Chrome tools and the whole time, uh, I’m going through these tutorials and obviously it says, okay, you know, it’s, you’ll be able to save the changes if you use it in, in your local environment and you add your local pho folder for that environment. So I was like, okay, that’s fine, but it, uh, it’s very limited and uh, I didn’t see any way if you are going to use a SAS or any type of, of pre compiler that it just didn’t have a way to really integrate those unless you had another third party script going. So the whole time I’m going through this tutorials, like who the hell would use this?   Jeff Byer    03:47    It’s just basic. If you had a basic site with no preprocessing prop, pre-processing, no minification and uh, just static something, I don’t even know what, um, that’s what you’d use. So I went down a rabbit hole on that and found myself completely disappointed. So moving on. Um, so today I added another team member to my Shopify partner program. Uh, another developer that’s going to help me launch these two big projects that we’re launching this month. And so the month of November is going to be a huge month here for us. And so we needed to bring on extra help. And the way Shopify partners, the partner system on Shopify works is that if, uh, I’m going to take on a new client that has an existing store, I go find the existing stores, my Shopify address, then I request access to that through my partner portal. And then the owner of that store is able to verify and then, uh, I get, I gain access through the partner portal.   Jeff Byer    05:05    If the customer just puts in my email address and sends me access, even if it’s the exact same address, it does not, uh, it’s not available in my portal. So it’s, uh, it’s just a little quirky thing. I’m sure there’s plenty of reasons on the back end or privacy issues or security issues or anything like that that, that takes that into account I guess. Because you know, anybody can put in anybody’s email address and then you can accept and, and, but not really have access. I don’t really understand the details of why it’s separate, but it’s separate. So, um, with adding a new team member, um, you know, I take privacy and my accounts very, very seriously, especially when hiring outsourced developers. So I create account specific for them, you know, server accounts, user accounts, things like that. And for this one, um, the developers first request was just to send me the access and what that assumes is that he wanted to log in as me through my account and take a look at everything.   Jeff Byer    06:20    And that doesn’t really sit with me very well, uh, for plenty of different reasons. Obviously security and, and you know, my, my customers who are, the admins can see my logins. And so if something happens while I’m logged in or near anything, it’s just, I don’t want it on me personally as, as a, you know, possible vulnerability. But the great thing is through the partner program, all of my, all of my accounts are in my partner program and when I log in, it shows that it’s my company that’s locked in, a representative of my company that’s in there doing changes. And that’s much better as far as, uh, my clients are concerned and I’m concerned. So the, the great thing was it the easy way to, there’s an easy way to add people. You just add staff members to your partner portal, then each of those staff members, you can define their access but then they have access to all of your partners sites.   Jeff Byer    07:24    And this hire today was not for for one specific type but for three of them that are in my partner portal. And so it was very convenient that I just had to get his Shopify email address, the email address that he uses for Shopify and he now has access to uh, to make changes to all of my customer accounts, which is, which is very convenient for me because it’s one single point of access. He can access all of them. Now if something happens or if I don’t like the worker or if I’m just moving on to a different developer, remove him and he wrote it, he doesn’t have any access to them anymore and if he’s going to ask them, access them currently he has to go through my partner portal. So a very cool thing. Uh, just thought that was really interesting cause it’s, it’s kind of backwards from how you access how you grant access to a customer’s store rather than through a partner in, through my company.   Jeff Byer    08:27    So that was fun. Um, another piece of information, uh, was regarding the, the California consumer consumer privacy act CC P a. So this is coming on January 1st and uh, I’m making sure that all of my, all of my accounts are aware of this and so that they’re prepared and know that it’s coming. And so digging into the fact sheet of the CCPA, the here’s the requirements. So, uh, E not a lot of my customers actually require this, but for the ones that do, I’m just confirming cause I don’t know the ins and outs of everything that they do. Uh, I have web stats and that’s it. I don’t know how the business is run specifically. I don’t know revenue numbers cause they’re mostly private businesses. But here are the, here’s the, the requirements. So businesses are subject to the CCP. A, if one or more of the following, our true has gross Avenue S sorry, I’m having trouble speaking today.   Jeff Byer    09:47    Let’s try this again. If the following are true, has gross annual revenues in excess of $25 million, um, buys, receives or sells the personal information of 50,000 or more customers, households or devices. So that one’s interesting because when I first skimmed through it and I said, Oh, buy and sells information, that’s, you know, none of my customers do that. But then receives and absolutely all of my customers receive information and checking databases on that information. Is, is only part of what the law entails. This is pretty much everything. So I need to verify that with all my customers because 50,000 consumers on, you know, a site that’s been 10 years old, that’s a pretty easy number to hit. So, uh, even for a small business, so I’m confirming that, uh, all the information that they have is, is w, you know, if it’s over that number or under that number, if it’s over that number, then we have to start looking into being compliant.   Jeff Byer    11:05    And the last, the last one, which I already kind of hinted to but derives 50% or more of annual revenues from selling consumers’ personal information. So since I don’t deal with companies that sell personal information, uh, not really concerned about that one, but receiving, so the 25 million annual revenue and receiving information of 50,000 or more consumers, those are the two key metrics that I’m interested in, uh, as far as this lobbying applied. So that warning is going out to all of my customers and that, that, you know, I’m pretty sure we’re are either close or will qualify and we’re to, uh, start planning on, uh, being compliant with that as of January one. And the one customer that I know is going to be effected by this law were already in the process of a full redesign and we started this process with them back in March.   Jeff Byer    12:11    So, uh, we will be compliant when we, when we relaunch at the, at the end of this year. So, uh, California consumer privacy act that is, uh, it’s a little bit, if you’re, if you’re not yet compliant with GDPR, then you’re definitely not compliant with CCPA. So something to look into. And, uh, if you’re listening to this show and you have customers that qualify, then you definitely want to start that conversation. So I thought, ah, since I don’t have a guest, we talk about things, you know, real world, uh, business issues and technical issues that, uh, I’m working on right now. And, um, I could always use advice and consumer or, uh, and listener advice or anybody that’s dealt with any of these specifically. But, uh, I’m, I’m always open to, to learning and here are some issues right now that I’m specifically working on. So I have three.   Jeff Byer    13:18    I manage three Shopify stores that are going to need California proposition 65 warnings for certain products. Now, if you’re not familiar with California proposition 65, it’s basically a warning label that goes on, products that will be shipped imported into California and California, uh, put this law into place so that consumers are warned if a product that they are purchasing has any elements that the state of California deems related to causing cancer. And so when you go to Disneyland, you see signs when you enter saying that there are elements in this park that, that are known to, the state of California is just causing cancer. So it’s, it’s commonly accepted by most large businesses, public entities, people that offer public access. If they, you know, if there’s anything like lead based paint or, or, uh, uh, anything, if they use something that contains lead or, or they use cleaning products that contain a certain chemical that’s linked to cancer, then they have to have these warnings.   Jeff Byer    14:34    So it’s pretty commonplace and mostly, you know, it’s part of the landscape at, at Disneyland and, and, uh, most restaurants and things like that. And they’re just basically ignored. Uh, for e-commerce though, the solutions that I’ve been finding to this are pretty invasive. So the first place that I looked was Amazon and seeing how Amazon, uh, approaches it. And I wouldn’t say that Amazon’s approach is specifically compliant. I don’t know the legalities, but it’s very, I would say not really. You know, it’s, it’s hidden almost where they just have a link that says, view all of, uh, product warnings here on this page. And they have one page that encompasses every product warning, including California prop 65 warnings. So, um, and they’ve been, they’ve been critic criticized about the, their approach to this online. And, uh, I don’t know that if there’s any, any penalties or litigation against them as far as the way that they’re handling this, but from what I’ve seen as far as, uh, you know, plugins and, and, and other sites that are, that are, uh, following compliance or plugins that offer these compliance, they’re pretty annoying.   Jeff Byer    16:02    Um, the one plugin that I’ve, that I’ve got installed for top-up high right now, and it’s called, uh, you have, it’s called product warnings and it has a free version. And basically if you add a product to, to your shopping cart before it adds to the shopping cart, a modal comes up with the actual warning and, and you have to click accept on the modal to add it to your shopping cart. And the free version is it does it for everybody no matter where you live or where you’re shipping. And it really only specifically applies to if the product is being shipped to California. Thing about that is if you offer guests checkouts or if they’re not logged in, you don’t really know where they are or where they’re shipping. And so this plugin has a paid feature that will use the IP address of the user.   Jeff Byer    17:02    And if the IP address is in California, then they show the warning. And if it’s not, they don’t. So it’s not a perfect solution but at least gets it closer so that you’re not showing it to everybody. Um, the issue with this is without sh, uh, I’m trying to figure out a way that one, you don’t use a modal and you can just use a regular warning that’s on either the product page or the cart page. I’m getting clarification if we can actually show it in the cart and to how to show it for specifically only people that are shipping to California. From what I understand from the law is that if you can’t show the warning after it’s in a, a eCommerce shopping cart, you need to show it in the shopping cart before the purchase process. And you usually, the shipping address is one of the final pieces of information you’ve put in through the checkout process. And was Shopify specifically, uh, if you, unless you have a Shopify plus account, which is, you know, starting at $2,000 a month, you don’t have any access to the checkout process at all. Um, just content updates but you know, text updates and things like that, but you can’t access shipping or, you know, put a warning into the process itself.   Jeff Byer    18:33    So that’s the process. That’s the thing I’m trying to work out right now is one if it, you know, if showing it to everybody is the only way to be fully compliant with the law, then I’ve got to present that to my clients. But to not doing it through a modal and doing it through just a, uh, uh, line item either in the cart or on the product page as if if the person’s in California. So problems I’m working out there and then that brought it up. The other issue is that does, does the plugin itself, you know, does using a plugin and paying a monthly fee makes sense? Or does it make sense to just create my own plugin and be able to install it on my three sites? Possibly making the plugin a product of my company and charging for it. So these are all questions that I will be answering most likely this month and get this underway for, for my three clients that require it.   Jeff Byer    19:41    Um, next thing I’m working on a, I know there’s plugins for this, but the, what I’m working on is trying to make the fastest WordPress based blog. If performance server performance user performance wise, the fastest one you know in the world basically. So finding out what the perfect setup is. If you’re using WordPress as a backend for your blog, and this is specific to blogs, this isn’t front end, you know, this isn’t CMS, this isn’t WooCommerce e-commerce or anything like that. This is just blocked. This is just retrieving information, displaying it to, to the user on the front end. So I have my two experience experiments running now. Uh, the first one is using the, uh, the API through accessing it through PHP. So the server rendering and accessing through PHP is slow. The, the WordPress API is slow. It depends on the WordPress host.   Jeff Byer    20:49    It’s, it’s, it spits out Jason, but on demand, Jason, so it’s got a render that Jason file and then spits it out. And then it allows you to access it and do that. So it’s almost a second round trip that not, you know, anywhere near acceptable as far as if you’re going to, you know, try and provide the fastest solution possible. It’s somewhat acceptable on, on a, on a regular website, on a small, smaller use, low access website. But for me, just across the board, not accessible or not, not possible cause it just takes way too long to do. So the JavaScript API version was a little bit better and uh, it probably cut the time and half but still 500 milliseconds to, to just access the content before displaying the page is still not, not ideal. And if you await, if you wait for, if you just load the page and then let the defer the, the API access, then your user’s looking at a blank page.   Jeff Byer    22:03    And, and the, the experience itself, at least the visual experience itself is not very friendly and uh, and it’ll have issues if you’re running Java script on page load, that act that needs to either modify the interface or do some sort of a function on load and you’d have to defer that after the API. And it just, it becomes this long string of waiting and waiting and waiting. So that’s not an option. So the thing that I’m looking at now is, uh, is a plugin that will export a flat Jason file to a cloud service. Every time there is a change to the content in WordPress on the WordPress back end. Uh, I th this plugin does actually exist. Um, S somebody built one and I, I, I wish I could give them credit right now because, uh, I can’t remember who it is, but, uh, I do love this because I’ve, right now I’m running a, uh, AWS CDN at for my own blog, which isn’t up yet, but when it is, I’ll, I’ll share all the details on how it works.   Jeff Byer    23:19    And so this would take this, this plugin a step further and be able to export the Jason file to AWS and then put it on, uh, on, on the cloud AWS cloud, so on cloud front so that this content is spread out, accessible on local servers and then do my test again as far as being able to access the Jason and display Jace on data using cloud services and a CDN. So that’s the next experiment. Um, I don’t know if I’m going to use by this existing plugin and for the experiment or just go ahead and try and create it myself and with, you know, hard coding, my specific AWS bucket and, and keys and all that stuff. So I’ll keep you updated on that. But that is another, uh, issue that I’m working on. And the last one that I’m currently working on is related to SEO.   Jeff Byer    24:26    And Google’s mentioning through their site rate or guidelines of, uh, eat a spirit experience authoritativeness and trust. So a lot of my clients are, are having issues with this is how do we verify that we’re experts in the field that we’re talking about on our website? And if you are experts, how do we allow, how do we give Google enough information so that they can verify that the person who is publicly responsible for the content on the website is actually, uh, an authority and is trustworthy? So this is coming into being specific about my, my supplement clients, health supplements. And so there’s very strict laws about how, what claims you can make and how those claims can be made. And and proving that those claims are possible. But we’re also running a content marketing and blogs on these sites and the blogs are written by industry experts.   Jeff Byer    25:33    Um, and we now have content coming in, nutrition, content, content coming in from a PhD. So now what I am trying to figure out, and I’m kind of doing trial and error here, is uh, how can we verify that the person who has PhD connected to their name is actually a PhD. I’m going to link to other publications that they’ve been published in, which are, you know, well-respected authorities and do well on health content in Google search results. So I know that those, those pages are respected. Uh, those sites are respected and they’re, they’re by default respecting the content that this person writes. So having an authorship pay page for these specific authors on our site that link out to all of the other places that the author is, is published on top of that is finding some way to verify that our PhD author is to verify the existence of his PhD and how the PhD was, would be verified.   Jeff Byer    26:46    So we’re looking into that. A, I’m not sure that Google would, even if, if their algorithm even takes that into account, anything like that. But I’m just looking at it from specifically what the quality radar guidelines say is that a quality Raider comes on a site that’s making a health claim. They look at the author, they link to the author’s bio, and they see not only other places that they’ve written, but can actually verify the credentials of the person, not only their writing experience, but their credentials. That’s probably the best possible scenario for a quality rater to say, yes, this person is qualified to make this claim, therefore we deemed this, this content as a trustworthy and authoritative. So those are the real world problems I’m solving, trying to solve. And uh, I’ll keep you updated on that as well. So the next thing, uh, Google has achieved quantum supremacy and quantum computing is one of the hot topics, uh, besides Bert, which I talked about Burt all last episode.   Jeff Byer    28:01    So no need to bring that up again. But, uh, quantum computing, uh, it’s a funny thing about quantum computing is that there is no real world use for it. And taking that into account, does any there milestone that they’ve hit, what does it actually mean? It’s kind, kinda like STEM cell research. It’s, it’s, you know, what’s the real world scenario? I guess there’s more real world scenarios for STEM. So, but quantum computing, um, it’s still remains to be seen whether this is going to be something that’s useful or maybe, you know, 20, 50 years down the road when you’re like, Oh, now we get it. This is what this, this quantum computing can do. But, uh, their study also got a lot of, a lot of kickback is, um, you know, in achieving quantum supremacy and they’re saying some, uh, the, I don’t remember the exact, so this is just, this is just, uh, off the top of my head and it’s definitely not accurate, so don’t, don’t take me to task on this.   Jeff Byer    29:09    But, um, the, the calculation that the quantum computer, the quantum computer was trying to solve would have taken the best, uh, processor CPU, combo computer. Uh, something like a hundred years to do and it did it in two and a half minutes or something. And that’s what the benchmark to achieve quantum <inaudible> basically. And there’s been some push back on that saying it’s not, it wouldn’t exactly a hundred years, so it would probably take five years or 10 years, you know, something like that. And um, if it just kind of relatives, like if you’re gonna if you’re going to, uh, publish these results as something that you have a milestone for, for life in general, like, you know, stepping on the moon and stuff like that. Um, definitely have your, your facts and your citations in order. And you know, probably I would have put the benchmark out there publicly before announcing this saying, what do you think is the accurate benchmark for a, a, a quantum supremacy to be achieved? And is it true? You know, just, just check the facts and I don’t know if they did that or not. I don’t know if this is all just people nay-saying on, on Google. But yeah, props to them for, for getting this far and, and doing this without any, any form of, of, you know, real world use case. But my assessment of this whole thing is, is like, it’s super exciting, but what does it actually mean?   Jeff Byer    30:58    So one thing that I’m going to talk about now, which I never really get into, uh, on the show, but, uh, it’s more of a tech tech talk type of a section. There’s a ton of other technology people out there writing about technology, blogging about technology, doing technology podcasts. But for me specifically, uh, regarding digital marketing and SEO, uh, website development, their specific tech that, uh, that I look into on a daily basis. And it’s something that, uh, that’s worth talking about. So, um, the first thing that that’s been coming up in tech talk is the Amazon exploding batteries. So Amazon’s a white label brand of batteries are, are, uh, inexpensive. Um, and so now people are complaining that the batteries are actually exploding in their devices. And there’s been a lot of knocks on these batteries for a long time, uh, as far as how long they last.   Jeff Byer    32:06    And you know, they’re just not up to the quality there. They’re inexpensive for a reason and so, but this now brings a whole new aspect to it. It’s like, okay, the cheaper they make these batteries, the more dangerous they are. And so, uh, I thought it was a interesting take, but I have never bought Amazon batteries. Um, I don’t really buy cheap batteries because I, when I replaced batteries in something, I don’t want to be doing it all the time. So, uh, I buy fresh and, uh, a good quality battery next. Oh, the ear pod pros. Um, I always, I did have a lot of questions about these and got answered on a, on a podcast today. Uh, let’s see if I can find which episode that was. Um, I believe it was the, uh, tech meme ride home for, for yesterday. Anyway, the, what’s interesting to me is the air pod pro has 10 audio cores that are running an enormous amount of data hundreds of times a second.   Jeff Byer    33:19    And I was like, that’s amazing. And it’s all based on, on their, uh, noise canceling algorithm and knowing your voice and knowing what’s coming out of the ear pods themselves and counseling out what’s coming out from coming in, uh, you know, comp complicated stuff and they’re smaller. So what is the battery life like on those? If they’re constantly, if they’re powering up 10 audio cores and running that much data per second while they’re on a, it’s kind of an insane thing to think about in such a small device. And so, uh, it’s something interesting. Um, I’m very happy with my current version of my EarPods and I’m not gonna upgrade, but it’s, uh, it’s definitely something to consider is how much power do you actually need in a pair of earbuds. So, uh, and now, uh, on a personal note, uh, my, my current MacBook pro, let me just see what this is.   Jeff Byer    34:33    So this is a late 2013 15 inch MacBook pro. Uh, it has a 2.3 gigahertz Intel core, I seven. It’s running 16 gigabytes of DDR, three 1600 megahertz memory. Uh, it’s got a one terabyte SSD hard drive. It’s got an Invidia G force GT, seven 50 M with two gigabytes of a video memory, uh, and it is failing quickly. So I, I need to upgrade my whole program here. So I started down the, down the road of researching what am I going to get and when the iMac pro came out, cause I do have an, uh, a five K iMac that I bought for my home computer. So I didn’t max it out. I didn’t get a bunch. It’s got it’s running I five, uh, it’s on the guy who 500 gigabyte a SSD, you know, and I put some added Ram in it so that I could run, you know, my apps from home when I needed to, but, uh, everything, I stored everything on the cloud.   Jeff Byer    35:53    So I didn’t really need the, the hard drive space and all that stuff. So, uh, I, but I love the format of the, I especially love the five K display and now that Apple doesn’t sell displays anymore, the iMac just for the display alone is a really huge selling point. So, um, you know, I’ve got expensive displays hooked up to my MacBook pro, but they’re nothing like the five K IMAX. So I looked at the iMac pro and Holy moly, they are expensive. I priced out what my, not even my top of the line fully loaded one is I just priced out what would be acceptable to me, you choosing specifically the lowest Ram option because I can upgrade the Ram cheaper aftermarket than I can when I buy the new one from Apple. And it still ended up at just shy of $8,000 the way I had it configured.   Jeff Byer    36:52    So I’m like, Oh man, that’s going to be a huge expense. So then I said, okay, well what if I get the new MacBook pro? And of course it doesn’t have a Deion processors and everything, but it’s got a I nine. It’s, it’s a huge upgrade from what I’m currently using and it has the, it has a, a storage capacity up to a four terabyte SSD, which, which, you know, really makes me happy because, uh, my one terabyte is constantly filling and I’m constantly offloading projects to the cloud or to my, my, uh, Thunderbolt drives to, to just get them off the main hard drive because filling up the main hard drive definitely affects performance. And so I’m constantly doing that. And now my computer has the nasty habit of whenever it’s sinking to either the, the, uh, Thunderbolt drives or to the cloud, my computer just freezes, it seizes up and, uh, it’s starting to affect the audio quality of my audio recordings.   Jeff Byer    38:02    It’ll seize during audio recording and you’ll hear these little blips. So, uh, it’s definitely time to upgrade. And so I’m looking into most likely going with Mac book pro just because iMac pro is such a huge cost difference. So the, the, back to what I was saying is so about $8,000 to upgrade to the iMac pro and right around, you know, 4,000 4,500 to get the MacBook pro. So that’s leaning me towards the MacBook pro. Now also have an iPhone eight plus, which is is great because it has a home button and I know the home button, uh, you know, I’ve heard mixed reviews on, on face detection and how that works. And so I’ve, I’ve been using my friends and my cousins iPhone tens just kind of playing around seeing, you know, okay, now I get it. Now you don’t press the, you don’t press the home button, you just swipe up to get home.   Jeff Byer    39:04    And so as the way everything’s going, I’ve got to give up my, my home button. So what I am looking at getting is the iPhone 11 pro of course pay and you’re going into the store and paying full retail is not the way I like doing things. So now I’m looking around at different, uh, different options to, to get the best deal. You know, they’ve got the trade in and you know, my phone is still in perfect condition cause it’s always had a case. So trade in values. Good on that. But I’m not sure I want to trade it in. We’ll see. Uh, but yeah, iPhone 11 pro is probably going to be the next purchase. And finally the Mac O S Catalina upgrade. Uh, I, I’ve been hearing horror stories about it, especially for late 2013 MacBook pros, which is what my main computer is. So I am not upgrading this computer to Catalina.   Jeff Byer    40:06    Uh, people who have posted their horror stories have said they’d have, they’d had to re-install completely re-install their Adobe suite and losing days of production, having to overcome a bunch of issues. And, uh, I, so what I did is I upgraded the five K, uh, core, I five iMac, cause I don’t rely on it. It’s more of a, a backup computer and it’s newer. So, uh, it could, it could, it’s better able to handle the upgrade and upgrade went fine. There’s a few things, but a Adobe suite updated fine. Uh, the, uh, Photoshop 20 installed perfectly. And the one thing is that I, I use a tiny P and G for compressing images for the web and I have a Photoshop plugin that’s been, it’s been spotty at best. If I have, if I’m using a huge amount of, of memory or scratched disc on a, on a file that’s open or if I have multiple art boards or anything, the plugin just crashes, Photoshop completely.   Jeff Byer    41:19    So I only use it on small projects or one off images that I need. Otherwise I have to go to the website and, and use the, the website services for the, for the tiny P and G squishing. Um, so on, when I updated the iMac, the first thing I did was created an image and I wanted to export it through tiny B and G. and sure enough, the plugin isn’t compatible, error message can’t do it. It didn’t crash Photoshop, it just refused to run the plugin. So, uh, I had to compress it manually through the website. And that image is actually up on my Instagram at global Geoff. It’s just basically the Catalina waterproof picture or a wallpaper picture of Catalina Island that just says it’s, you know, my stuff is working. So if you go to my Instagram you’ll see that. But uh, I’m pretty sure that this MacBook is not going to get upgraded to Catalina anytime soon cause I am too busy and I’ve got too much going on. So that is it for today’s episode. If you have any questions, comments, you can find me on Twitter or Instagram. I am at global. Jeff, you can go to for any information or if you want to contact me about anything, episode ideas, you can go to digital rage dot F M and if you rate and review us in any of your pod catchers, we would sincerely appreciate it. Thank you very much for listening.   Jeff Byer    43:01    Talk to next week for show notes and information. Go to digital Follow us on Twitter and Instagram at digital rage at bam and please give us a rate and review is zero. Lee, appreciate it. 
Today Jeff Byer (@globaljeff) talks about the abundance of posts and information regarding Natural Language Processing and the BERT update. About Natural Language Processing & the BERT Update Bill Slawski @bill_slawski retweeted this article from Ibrahim Sharaf ElDen as an introduction to Natural Language Processing I just reread this article by @ajkohn from 1 year ago and it’s quite possibly the most relevant article about BERT and #SEO on the internet right now.— Jon Henshaw (@henshaw) October 27, 2019 Justin Briggs@justinrbriggs article about how to write for natural language processing On-page SEO for NLP post Kevin Indig quoting a Fortune article. I am embedding the tweet to show the comments and expose that this is not “new” as the article title might be misleading. “Language understanding is key to everything we’re doing on search,” said Pandu Nayak, Google fellow and vice president of search. “This is the single, biggest, most positive change we’ve had in last five years.”— Kevin_Indig (@Kevin_Indig) October 25, 2019 Transcript processing… Jeff Byer    00:08    Welcome to Digital Rage, the podcast about all things internet and the people that make it great. My name is Jeff Byer. Today’s episode, I do not have a guest and I wasn’t planning on recording an episode. This was going to be the first episode that I skipped since, , end of January, 2019. But, , I’m gonna call this the accidental episode because I came across so much, , tweets and posts about natural language processing and the so-called Bert update that, , I had to, , throw in my 2 cents and provide you the audience with everything that I’ve, I’ve been following and watching and learning and, and how all of this affects search moving forward. So let’s get started with how this, you know, so when it comes to natural language processing and, , language itself, I look to bill Slawsky and his study on how Google has, , published their patents on language processing and Bill’s breakdown of those patents and how they relate from patent to real life search results.   Jeff Byer    01:26    So he, so bill retweeted an article from Ibraham Sharif El den as an introduction to natural language processing. And so I started digging in there and started realizing that different variations of natural language processing are taking a a sentence basically and breaking it down into its primary parts with the nouns, the adjectives and verbs and taking a, a word, a word that that is meant to be. I don’t want to use the word keyword here because it’s completely in different contexts. The contents here is, it’s basically the root word of the sentence and how many jps from the root word backwards. Can you put the word into context and choose its actual meaning based on that. So in natural language processing and previous iterations of that, those, those jps from that, that main word in the sentence, we’re, we’re toward the beginning of the sentence and not many hops from the, from that word to the end of the sentence.   Jeff Byer    02:45    And now what I understand this Bert update or Bert is supposed to do is it is supposed to take the, the words that are not on it’s bi-directional means not only the w taking the context words before the main word, but after the main word and going further after the main word. So that all the, everything, all the possible data can be taken into account. So that the understanding of the context of the root word and all of the contextual words found in short jps from that root word will provide an actual context. And based on that context, you will, a search engine would then provide the appropriate response in context. So what that means for SEOs and content writers is, , a system that, , that you w a system of writing or a style of writing that if you’re writing for SEO, you want those words to be relatively close to each other and provide as much context as possible for what the sentence that you are building is trying to convey.   Jeff Byer    04:09    And if there is any, , ambiguous is there, if it’s an ambiguous term, , the term can mean many different things. There’s so many different ways that it can be interpreted. So your answer needs to be as clear and sustained as possible and put in all of the relevant information possible to give Google or any, , natural language processing algorithm with algorithm. The best opportunity to understand in full the context of what you’re writing and what you’re saying. And you know, in turn what you’re basically doing is providing the, the searcher with the most informative and complete answer to a query that you could possibly offer. So, , what I’ve been finding in a lot of these writing guides for, , natural language processing and what the style of, of writing would be is that, , you’d need to, you know, it’s, it’s not as creative writing and it’s not super technical.   Jeff Byer    05:27    Writing is writing for understanding. , and so natural language processing is trying to take the natural progression of speech into account. But for people like me who find it difficult to explain technical concepts, simply, I just find it difficult to speak in general, which is why I do a podcast to become better at it. But when I’ve start explaining something technical and I get into details, my, my sentences tend to get longer and longer and longer, and it becomes harder for the listener to connect those dots. As an example. That sentence that I just said, the, the explanation took way too many words. And so if I was to rewrite that sentence over, I would get more to the point and say, this is, this is the problem, this is the solution. And that’s it. So, , as I’ve been researching and digging more into it, , a tweet by Jon Henshaw, he re posted an article from AGA cone from a year ago.   Jeff Byer    06:40    And what he tweeted was, I just re-read this article by J cone from one year ago, and it’s quite possibly the most relevant article about Bert and SCO on the internet right now. And so what I did is, , I went to that original tweet and, , I’ll have it in the show notes so that you can reference it and see the context of how my learning on this subject progressed. So the Bert update, , is basically, it’s been used for a long time and there, and I’ve, we get into this later in the, in in my learnings, but it just seems like this wasn’t much of an update because it’s been happening for a while. And so this article came out a year ago right after the medic update and we’ve talked about the medic update, , in several of our past episodes. So, , if you need to catch up on that, I can put links to where we talked about it and specifically how it affected, , one of my client’s sites and, and how it corrected and all linked also to a recent tweet from Kevin indig, which I’ll get into in a second.   Jeff Byer    07:56    But basically the, , here is the original tweet. , here’s the quote reading article reading the article by aJ  cone one year ago about natural language processing. Burt its relation to the medic update, what went wrong with the update and how it was corrected. So this, after reading through the article in detail and it said that the medic update was actually not medic at all, but it was a, a attempt, an initial attempt at a improving the natural language processing, , for, for search and , mainly for content so that, , for search results. So this started the whole discussion, you know, as in the quality greater guidelines about, , experience authoritativeness and which is eat and SEOs now have to consider all of this because Google is now considering all of this information. And in this article he explains that the, the , medic update initially got it wrong and was, was not understanding the context of a lot of, of medical, , information and how it would relate to searchers. So a lot of medical information sites, which is how this update got the, the term medic.   Jeff Byer    09:33    , it was basically nay natural language processing error in the update itself. And it only affected, you know, the medical, your money, your life categories. This is based on this article. So I know that the update had a lot more going on, but specifically to natural language processing, this is how the medic update was, was seen, applied and reversed. So this, the, , example in the article uses it uses a SERP analysis. I’m just looking at back up again so I can, I can tell you exactly. , so the OG in the article, it States the audit August 1st error, , that, that the new content ranking didn’t match the intent of the queries. And so by October of 2018, rankings came back because there was a reversal in how the syntax was calculated in, , on pay for a natural language posts, how it was being processed and how it was being rated as you know, better or worse for a query.   Jeff Byer    11:00    So taking out any ambiguity in your answers to Google is has always been something that people have been talking about for a long time, especially since we’re starting to get into voice searches and searches that that we can’t and we can’t rely on the searchers to put intent or put context into their searches because most searches are going to be as fast as possible, as little skis, keystrokes as possible or shortest questions as possible. And that’s just the natural part of it. So the query itself will not have context. Your answer has to, and Google is going to use everything they can to ant to, to anticipate what the searcher’s request means. Put that in context based on any historical data that they have on the, on the searcher, on their previous searches or you know, anything related to what they have searched recently and are now searching, trying to get in depth.   Jeff Byer    12:06    So all you can do as a content provider, as an SEO is make sure that your answer, using those root words has as much context as possible and putting those contextual definitions as close to the root word as possible. And using proper sentence structure. So big long run-ons is going to, , not process very well because you’re gonna end up getting so far away from the root word that the context and the semantics are not going to match up or they’re going to get diluted. And the way that natural language processing works is that if there’s too many jps, then it’s, it’s diluting the context and the meaning. So that’s it, at least my understanding of all of this. Now. , so let’s get back to my rundown here.   Jeff Byer    13:10    And so, , in the article in this, , Bert update article from a year ago, , in the article, , just in Briggs article about how to write for natural language processing was linked. And so in reading this article, I got a lot more information about what, what a proper sentence structure is according to a natural language processing algorithm and how to write for it. And what, , , lemmatization refers to, , w word dependencies. So the example that they use in the word to set dependencies is a, is a search term that says safe temperature for chicken. So that can mean a lot of things. Well, it can mean a very few things, but if, you know, there’s probably one thing that comes to your mind, but the, there’s the whole point of this th this specific, , term is to match the searcher’s intent. And so if your answer is process is structured properly, it will have, you know, is looking for a temperature so that temperature could be in Fahrenheit or Celsius.   Jeff Byer    14:31    So you’ve got in your, in your answer, you should define which temperature you are referring to. , you’ve gotta, you’ve gotta asse the, the search processing, the language processing. It’s going to asse that this has something to do with cooking because a walking around chicken, nobody really cares what their internal temperature is when they’re alive. It’s not that, that’s not something that we should be, you know, concerned about on a global level. But as far as a search intent, they’re probably talking about cooking. So the, the, the proper, , answer structure that they have used is the safe internal temperature for cooked chicken is 165 degrees Fahrenheit. That is as complete of an answer as you can give to that, to that, , query con, it’s a concise answer and all the word dependencies are very few hops away from each other. So, , internal temperature, , is exactly what you’re looking for when you’re cooking.   Jeff Byer    15:40    External temperature doesn’t matter as much as internal temperature, , cooked chicken, you know, chicken and then one hot backward is cooked. And then for 165, there’s a degree symbol that they use, which also has context and natural language processing. So you can use the use of the word or the symbol. And then Fahrenheit is the definition of the scale that they’re using to get the temperature. So it is very, , it’s a very simple and to the point answer. And so the only way that this could be more thorough is if you offered the, , Celsius alternative to Fahrenheit, but that would be more links away from, you know, or it would re answer the question a little further down. And natural language processing would put that as secondary. It would take your first temperature reading first in that context. So, , it’s very interesting.   Jeff Byer    16:42    And dissecting your current content and looking for those root words and how many hops away the context defining words are from it is going to tell you a lot about how, how , natural language processors are reading your content and understanding its context. I just had this, , a client created a page and wrote all the content for this one page that were struggling to get ranked because when you look at the, the results that it’s given there, they’re trying to rank on a, , a fairly competitive term, but they serve a specific niche in that term. So we’re not going to ever rank highly for organic for the general term because it, we, for the majority of searches, we’re not the right solution for that search. We’d have to go deeper into understanding more context of the search. So it’s, it’s type of a type of measurement that we’re doing, but it’s specific to a industry or a specific to a, another type of measurement.   Jeff Byer    17:59    So, , the, the main term is not our target. Adding words to that main term is getting us closer to that target. But then they also are using a, a product name that is a, a standard name that is also being misunderstood. So we’re getting results all over the place about the T. so it’s becoming clear that Google doesn’t know if this product is a car or it’s a measuring device or it’s a part or it’s , has, , an animal. , it’s having really a really difficult time understanding the context. So once I brought that to the customer’s attention, they had said they, you know, light bulb went off and said, Oh, okay, now we need to put this in context. So now we need a separate page describing taking the, the, the root term as a starting point, but narrowing it down and covering all different facets of how the, you know, two, we’re not going to rank for the actual term itself, but any of these added words on top of that, we’re going to give it context.   Jeff Byer    19:23    So we’re answering a lot of questions on our new content page. We’re talking about a lot of industries where this product is used and we’re relating all of it back to that product. So in our context under our domain and the links that are coming into that product from other domains such as distributors and things like that, that we’re giving as much context to this product as possible so that the product name alone does not end up hurting us. So, , it’s, it’s really interesting all of the natural language processing and, and I’m starting to reevaluate all of our content and how we, how we’re using, , you know, names and root words and the different, how, how many hops it takes from a root word to understand its context and the meaning that we’re trying to give it. , it’s very fun. I’m going to link to all of this information in the show notes.   Jeff Byer    20:25    , but it’s, it’s a great read and great to understand natural language processing and how Google is, is using all this information and trying to come up with the best possible solution based on reading your content and understanding the intent of the searcher. So there’s a ton to, to dissect there. And, , if you have any questions, you can always email me or tweet me. I’m on If you need any other information or you want me to link to any other different sources. So that’s it. That’s the accidental episode. I’ve already reached out to a couple of people for interviews this week, so next Monday will be a fault episode, so I apologize, but at least I got this one out there. It’s a little late, but it is out. So, , thank you very much for listening. As always, if you, , enjoy the episode, please rate and review on your pod catcher of choice. And if you have any ideas for future episodes, just let us know. Thank you very much for listening. Talk to you next week for show notes and information. Go to digital Follow us on Twitter and Instagram at digital rage at bam. And please give us a rating review is sincerely appreciate it. 
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Creator Details

Dec 23rd, 1974
El Segundo, CA, USA
Episode Count
Podcast Count
Total Airtime
1 day, 1 hour
Podchaser Creator ID logo 509616