Jeff Leitner believes that if we want to create a new future together we have to start by uncovering the unwritten rules. Unwritten rules are remarkably powerful, informal suggestions about how we’re expected to behave in social settings. They're the single biggest influence on our daily behaviors, setting the norms for how we interact with each other. Change starts by discovering the unwritten rules all around us. Tune into this episode of the Business Model Sandbox podcast to hear Saul Kaplan and Jeff Leitner explore the evolution of social innovation and how to discover the power of unwritten rules to enable transformation change that matters.