Jeremy Michael Cohen is a writer, director and producer of films and commercials, he also co-hosts the Power Trip Travel Podcast.
Here at Tortuga, we've got leaders who are not afraid to hire strong women, and we're excited to introduce one of them to you now! She's smart, sassy, and rocks the red lip: meet Taylor Coil, the brilliant brain behind Tortuga's marketing. Taylor has been a remarkable addition to the team, working hard to bring back the Cootie Catcher with a game called "Travel Roulette" (check it out... DO IT). This gal knows her stuff, and we're willing to share her marketing philosophies for those of you who are interested in stealing her identity (or if you'd just like an inside look at what she does and how she does it). FUN FACT: she's done it all while traveling the world with Remote Year. Another exciting fact about Taylor: her veins run gold with Felix Felicis, so not only is she good fortune in human form, but she smells like everyone's favorite everything (to this Tortuganaut she smells like Christmas and cupcakes and puppies). She's awesome. We're pumped to show her off. In This Episode 00:28 Meet Taylor 01:11 Remote Year 01:50 V3 plans and updates 05:21 Taylor's marketing processes and philosophies 18:16 Quality vs quantity in marketing 23:31 Taylor: A History 36:23 How Taylor found Tortuga 39:18 Biggest hopes/fears for Tortuga 47:35 How does someone become Taylor Coil (in a non-"Single White Female" sort of way)? 52:20 Word to the Wise People On This Episode Jeremy Michael Cohen Taylor Coil Links from This Episode Remote Year - Travel, work, explore! The Collective - Co-living and co-working space in London Sliding Doors - Gwyneth Paltrow movie; Taylor's career inspiration Skillcrush - Online classes to help you beef up your web skills Word to the Wise Jeremy: 1. The Ringer - Bill Simmons' follow-up to Grantland; 2. Hard drives are cheap! Back up your stuff! Taylor: Rome2Rio - Big-time transportation hack; search the best ways to travel between destinations via bus, train, car, plane, etc. Feedback and Questions If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.
Several months ago, in search for an industrial designer, Fred and Jeremy put this ad out on the internet: "Where have all the good designers gone and where are all the gods? Where's the streetwise artist to fight the rising odds? Isn't there a white knight upon a fiery steed? Late at night I toss and I turn and I dream of what I need..." Okay, you caught us, that's a Bonnie Tyler song. She really said it best, though. The bottom line: we were wanting to improve our products and we needed a professional. We didn't want just anyone... we were holding out for a hero. Enter, Patrick Healy, Tortuga's very first in-house industrial designer: roguish, devil-may-care, rough around the edges but with stars in his eyes. Tune in for a glimpse of his story, how he joined Tortuga, his transition from being self-employed, and some tips for those interested in becoming industrial designers as well. In This Episode 00:35 Meet Patrick 02:00 Dealing with digital distractions 05:18 Patrick's average Tortuga workday 13:16 How Patrick joined Tortuga 21:45 Fears/concerns about joining Tortuga 26:50 Hopes for working with Tortuga 31:33 Advice for aspiring industrial designers 40:35 Design process/design philosophy 54:53 Tortuga V3! 58:00 Word to the Wise People On This Episode Jeremy Michael Cohen Patrick Healy Word to the Wise Jeremy: 27" 5K iMac - An amazing desktop computer that really delivers the most bang for your buck, and with image quality that's so good, you won't want to look at anything else. Patrick: Minimalism! Invest in a few quality things and get rid of the rest. Feedback and Questions If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.
As we transition into the second quarter of 2016, we're gearing up for some big changes both with the inner-workings of our company as well as with our products and website. In this episode we want to share our updates with you! Listen in as Fred and Jeremy discuss our upcoming retreat to Montreal, as well as the product and website redesigns which will be taking place later this year.
In This Episode
03:24 Tortuga's Montreal retreat
08:16 Our new team members
14:55 Why we've hired more team members
28:15 Tortuga redesign
31:00 Launching new site and V3 of the Tortuga
35:55 Next episode with Patrick - product design process
37:43 Upcoming episode with Taylor - marketing/branding process
39:23 Word to the Wise
People On This Episode
Jeremy Michael Cohen
Fred Perrotta
Links from This Episode
Joe Beef - A life-changing Canadian dining experience
Word to the Wise
Jeremy: Second half of Serial Season 2 - Soldier's perspective on Bergdahl's story
Fred: Hario Water Brew Coffee Pot - Cold-brewing system; nice quality, easy to clean
Feedback and Questions
If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.
2015 was a year of "more" for Tortuga - more products, more team members, and more projects. Fred and Jeremy kick off the first podcast of 2016 with a recap of 2015's highs and lows (we had some great moments and some that could have been better). We've also got some fun changes happening this year. Tune in for a preview of what's to come- from podcast changes to website and product redesigns, we hope you'll be as excited as we are!
In This Episode
03:50 Podcast plans
08:46 2015 review
13:53 New team members
20:03 Our Medium publication
21:46 2015 Fail - Scrapped a new product
23:54 2015 Fail - Shipwire
29:02 2016 Preview - Products being redesigned!
31:32 YouTube channel
35:10 Retreats
36:49 Website redesign
38:50 Word to the Wise
People On This Episode
Jeremy Michael Cohen
Fred Perrotta
Links from This Episode
Sapiens - Audiobook Jeremy has been enjoying; gives a broad history of humanity
Life + Travel + Work - Our Medium publication
F Work-Life Balance & Traveling in the Muslim World: What You Need to Know - Check out two of our most popular Medium posts
Word to the Wise
Jeremy: 1. 'The Moment' Podcast (episode with Amy Schumer) - Brian Koppelman's podcast focusing on pivotal moments in the lives of his podcast guests. 2. WTF With Marc Maron - Check out the interview with Neil Strauss, author of The Game
Fred: 1. The Moment Podcast (episode with Jim James) - Koppelman interviews the lead singer and songwriter from My Morning Jacket. 2. Spotlight - Movie about investigative team at the Boston Globe uncovering a conspiracy covering up clergy child abuse
Feedback and Questions
If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.
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Creator Details
Location
Los Angeles, CA, USA
Episode Count
64
Podcast Count
1
Total Airtime
1 day, 21 hours
PCID
458932