Jerry Greenfield is a businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc.
Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's Ice Cream talk with CBS News business analyst Jill Schlesinger about the role businesses play in social activism. Hear how the two, who met in 7th grade gym class, went on to create the iconic company with no business or ice cream making experience 42 year ago.
In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That," we check back with Clay McCabe of Zipper Rescue, a repair kit that helps people fix their broken zippers at home.
In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That", how David Stover and his team at Bureo turn fishing nets into skateboards.
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Creator Details

Birthdate
Mar 14th, 1951
Episode Count
3
Podcast Count
2
Total Airtime
2 hours, 20 minutes
PCID
Podchaser Creator ID logo 305388