Jessica’s passion for advertising hasn’t wavered in the 15+ years she’s been in this industry. She believes in digital-first thinking and understands the importance of creating preference and loyalty, which she has done on challenger brands such as Degree Deodorants, American Greetings and JetBlue Airways. Most recently, she’s been leading the Zillow business and helping them tap into marketing technologies to deliver personalization and relevance across all customer touch points. As VP Account, she has helped develop client and agency relationships through collaboration, understanding and innovation. And, her thought leadership and stewardship of her accounts have made her an ally of both clients and colleagues alike. When she isn’t working, she is taking care of her two children and her rescue dog, Louie.