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Jim Higgins, Solutionreach
Get Social Health with Janet Kennedy
I'm happy to be back behind the microphone after a hiatus to focus on building the Healthcare Marketing Network with my business partner Carol Bush. We'll be covering what's happening with our company in an upcoming episode. Today's conversation is with Jim Higgins, the CEO of Solutionreach. We were introduced by Lea Chatham,  a healthcare writer and editor and the Director of Content Marketing for Solutionreach. Knowing my interested in healthcare communications, Lea suggested I speak with Jim about their platform and the need physicians practices have for intelligent patient communications. Listen to the episode: 00:56 Intro: Meet Jim Higgins, CEO of Solutionreach 01:41 Solutionreach launched 17 years 02:21 About the Solutionreach platform 05:18 A patient portal: yes or no? 06:51 Comparative experience with other platforms 11:01 Managing your life as a healthcare worker 14:13 Keeping up with patient communication 17:32 Is this a clinical tool or marketing tool? 20:26 The need for content curating for healthcare practices 21:57 Describing the platform layout 25:01 Patient portal usage rates 26:56 Add-on or independent platform? 29:57 Millennial communications 33:36 Patient feedback on practices 36:01 Applying it to Facebook 39:46 Encouraging 43:45 Social Media Tip, Todd Eury, The Pharmacy Podcast. Twitter & the power of the Hashtag 44:39 Closing message: Healthcare Marketing Network - connecting healthcare and medical writers to companies and practices. Connect with Solutionreach Website Twitter Facebook LinkedIn company page  
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Total Airtime
45 minutes, 27 seconds