Jim is co-host of the fitness/nutrition podcast "50% Facts" and the self-help podcast "Less Than Obvious." He produces both shows, and has focused on content strategies that sprinkle usable information into the entertainment mix for more than a decade.
We’re setting a new pattern of episodes for the next few months. The final episode of each month will be a Q & A about…whatever you (our audience) want to talk about: previous episodes during the month, business, life, training, health, or whatever. Here are some of the questions we touched on this time: What happens if the Earth speeds up…or slows down? FMK – Cold brew, espresso, and brewed coffee? How’s the gym going so far? Is it a good idea to start two businesses at the same time? What’s the most critical thing to get right about a cold sales pitch? How do you fit working out into a busy life, especially if you’re a parent? Are ever going to be a regular “interview” show again? In the second week of March, we’re going to talk about the influence of the documentary “Pumping Iron” in an episode. send us your written comments or voice memos to social@50percentfacts.com. Subscribe for updates about our new gym (Third Street Barbell) and apparel line at 3sb.co! Local memberships and international fresh fits! Early access to the next drop on 2-14-21. Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd). Produced by Jim McDonald Production assistance by Connor O’Neal @connoroneal. Theme by Aaron Moore. Branding by Joseph Manzo.
Our long-time friend and teammate Marcus Sanadan joins us. We review some old lifting footage from not long after we all met and from his recent meet. Then we take Jonnie Candito’s recent video announcing his break with the USAPL as a jumping-off point for a discussion. We examine what we think is wrong with many current federations, and discuss how they might be addressed: Is it finally time to give up on powerlifting’s Olympic dream? Is consolidation among federations even possible, or are there too many differences that can’t be reconciled? Are federations or meet directors more responsible for the problems? Is the concept of “all-time records” something we just need to let go of? Are federations even necessary now? We lead off with the breaking news that the World's Strongest Man will be held in our city -- Sacramento, California -- for the next few years. The first is just a few months away in June 2021. Next month, we’re going to talk about the influence of the documentary “Pumping Iron” in an episode. send us your written comments or voice memos to social@50percentfacts.com. Subscribe for updates about our new gym (Third Street Barbell) and apparel line at 3sb.co! Local memberships and international fresh fits! Early access to the next drop on 2-14-21. Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd). Produced by Jim McDonald Production assistance by Connor O’Neal @connoroneal. Theme by Aaron Moore. Branding by Joseph Manzo.
The HBO documentary “Fake Famous” examines some of the ways that Instagram can be manipulated to create “influencers” with large followings (50-60% of which might just be bots) that advertisers are willing to pay to reach. We talk through our impressions of the doc, and discuss the relationship between the growth of the fitness/lifting community and the rise of social media: Are lifters using some of the same methods to grow large followings? What can you actually gain by buying followers, likes, and engagement? Where do we draw the line between ethical and unethical promotion of products and services? What’s the mental/emotional impact on influencers…and their followers? Is the real goal of social media to make you feel bad about your own life and circumstances? Next month, we’re going to talk about the influence of the documentary “Pumping Iron” in an episode. send us your written comments or voice memos to social@50percentfacts.com. Subscribe for updates about our new gym (Third Street Barbell) and apparel line at 3sb.co! Local memberships and international fresh fits! Early access to the next drop on 2-14-21. Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd). Produced by Jim McDonald Production assistance by Connor O’Neal @connoroneal. Theme by Aaron Moore. Branding by Joseph Manzo.    
Full transparency, the main question is discussed in the last 15 minutes of the show. In part 1, we talk about what we’ve been up to during our production break for the holidays and plans for some future episodes of the show. NOTE: Next week we’re going to discuss the HBO documentary “Fake Famous” (trailer here) and the relationship between the fitness/lifting community and social media. If you’ve watched the doc, send us your written comments or voice memos to social@50percentfacts.com. Next month, we’re going to talk about the influence of the documentary “Pumping Iron” in an episode. In part 2, we’re joined by Eric (in New Zealand) and Omar (in Toronto). We really missed talking to these dudes! We talked about how we’ve all weathered the isolation of the pandemic, how current conditions have impacted our businesses, and whether we really even liked travel anyway. Eric holds a BS in fitness and wellness, an MS in exercise science, a second masters in sports nutrition, a PhD in strength and conditioning, and is a research fellow for AUT at the Sports Performance Research Institute New Zealand. Omar is a successful YouTube content creator from Canada, a partner with Mike Farr and Bart Kwan on Kizen Training, as well as pursuing other business ventures. He’s also a keen observer of media. You can find Eric at 3DMuscleJourney.com and on Instagram: @helms3dmj You can find Omar on his hugely successful YouTube channel. And Instagram as @omarisuf. You can find them both on their podcast, Iron Culture. Check out the episode of Iron Culture we recorded with them the same day. It’s a nice companion piece. Subscribe for updates about our new gym (Third Street Barbell) and apparel line at 3sb.co! Local memberships and international fresh fits!
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Creator Details

Birthdate
Jun 4th, 1963
Location
Sacramento, CA, USA
Episode Count
1197
Podcast Count
12
Total Airtime
2 weeks, 5 days
PCID
Podchaser Creator ID logo 440148