Jodi has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA and Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes - Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.
When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the background or occasionally ring out over the intercom. They can be surprisingly loud too. The nighttime background noise at a hospital can sometimes reach over a hundred decibels, louder than a chainsaw. A National Institute of Health study in 2009 recognized noise as a hazard to patients; sleep deprivation weakens the immune system, which has a direct effect on mortality rates. Hospital noise isn’t just annoying, it can be dangerous. Some hospitals are working to change that. Apart from lowering the noise, they’re also focused on weaving it into a healing soundscape that harnesses the link between music and the human body. You can check out my blog for a short but insightful video by electronic musician Yoko Sen about how her experience as a patient inspired her to help create a more melodic ambiance: ( Last year Aalto University won the International Sound Award for Soundscapes and Ambient Sound for its own work in creating an innovative series of ambient soundscapes for New Children’s Hospital in Helsinki. Each floor has a unique and constantly changing theme, from the ocean on the first floor all the way up to space and the stars at the top, and is designed to help put children at ease, taking their thoughts away from the hospital and into an imaginative journey filled with natural sounds and delicate instruments. There’s a link on my blog to a presentation video by the project’s director, composer and lecturer Antti Ikonen, as well as a link to an interactive demo of each of the nine soundscapes so you can hear them for yourself: ( ( The idea that sound can play such an important role in healing has been around for quite a while now. Music therapy as we know it today got its start soon after World War II, when musicians visited hospitals to play for veterans. Doctors and nurses started to notice that these visits made a very real difference in their recoveries. They began to incorporate music into the idea of creating a “healing environment” where each aspect of the hospital setting, both visual and audio, plays its own part in helping the patients. Florence Nightingale wrote in 1859 that carefully controlling the lights, colors and sound in a patient’s room could help them recover more quickly, and in 2013 Brian Eno credited her for inspiring his own “Quiet Room for Montefiore”, an immersive audio project at Montefiore Hospital in Essex. A few years later the “Healing Soundscapes” research project at Hamburg University began, uniting music therapists and composers to find new ways of improving the well-being of hospital patients. There’s no doubt that sound can have a very real effect when it comes to health care. One study in 2016 showed that listening to just fifteen minutes of music before surgery reduces a patient’s anxiety, while another study found that creating an immersive natural soundscape is more relaxing and effective than simply masking the background noise. These nature sounds significantly reduce your cardiac stress markers and cortisol levels, and, for some patients, lower stress can make a literally life-or-death difference. Most of us probably aren’t ever going to find ourselves looking forward to a trip to the hospital. But for the children at New Children’s Hospital, as well as a growing number of...
This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic's brought to music production and recording, and how you might get started in the world of music production yourself!  In this part of the interview, we talk about: How music design looks in different countries  Changes in the movie making industry, especially when it comes to music production The changes he’s made with composing music since he started Chris speculates how he thinks the pandemic will change music production Recording music in different locations separately and then having one person mix everything together How technology’s changing the way full productions happen All of the changes that have happened in the last 5 years that allow for better remote collaborations The future of remote recording How Chris uses his keyboard to create pretty much any sound  Chris’s love for the cello and adding it to nearly everything he writes Chris’s upcoming productions and how different they are from what he’s been doing His love for making up new and unique sound combinations Advice on how to get into this sort of work Chris’s word of caution about doing music production, especially for TV Want to contact Chris or find out more information? Website: ( Music library: ( Social Media: ( ( Music: ( ( ( This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( ( Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: ( And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – ( 5 Tips For Implementing An Intentional Audio Strategy) at (
Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more. Voice Over and Voice ActingThe VoiceOver industry is a close knit and large industry. A company wants to find someone to represent their company in voice. Voice talent is used for external and internal purposes. It’s all about creating the perfect audio experience for their customers. The importance of Good AudioWhen I watch a YouTube video, good audio is more important to me than good video. Try watching a movie without any sound. The impact will be completely gone. Music has an incredible emotional impact on us. The sound of someone’s voice has a huge impact on us. Just by listening to a voice we immediately trust someone more or less. The market is becoming less trusting and can see through BS more easily. It’s important to have a trusting voice behind your brand. Voice TrainingReading a script and making it sound natural and conversational is difficult. It’s acting. That’s why most voice actors get coaching and training. Consider what you’re saying. Give yourself time to think about what you’re going to say. Avoid excessive filler words. Don’t sound like you’re reading a script. Make it sound like the words are coming naturally. Don’t talk through your head. Instead, let the sound resonate throughout your whole body. Learn how to breathe. When you breathe in, your stomach should be going out.Cynthia Zhai - Voice Coach, Speaker & TrainerHiring Voice Talent vs. Doing it In-HouseBeing a good speaker with a natural sounding voice is difficult and requires training.You hire a professional to do a good job. You likely won’t get the best results from Sam in accounting. From a trust building perspective it may be best for you to do it yourself. Do this if you are making a brand that revolves around you. A large company with many employees with a brand that doesn’t revolve around a person should hire a professional. Find a voice that matches your brand. You can’t create trust without understanding your brand values and messaging. In order to create trust with your brand, you need to focus on the audio experience that people have with your brand. The Science Behind the Impact of AudioWhen you listen to a podcast, you get to know the host and connect with the people you’re listening to. Podcasting is a personal medium. The human voice connects us. Because of evolution, we are conditioned to know who our people are and there is something comforting about listening to another human. We can discern nuances in the human voice like emotion and tone. Our audio spectrum is many times wider than our visual spectrum.The human voice is a powerful connection. Music and Tones in BrandingThere are so many opportunities in marketing for music and tones. Jingles are a powerful way of helping consumers remember your brand. Originally, jingles were there for entertainment. In recent history, jingles are actually going out of style though. In the 90’s, brands started moving to celebrity music endorsements of their products. Michael Jackson - PEPSI Commercial - Billie JeanNow, it’s more of an all around audio experience. MasterCard just paid millions of dollars to create a brand sound. Sound On: Mastercard Debuts Sonic BrandApple Mac Startup Sound/ChimeiOS keyboard soundiPhone Text Message Sent Sound EffectNissan LEAF Dream Drive Rocks Your Baby to SleepHospitals are even looking into sound design to help people sleep and be calmer in the hospital environment. Sound can even affect our other senses. Steve Keller - Sonic Strategy Director - PandoraList all of the senses and think about how you engineer your brand experience.Follow Jodi:5 Tips for Implementing an Intentional Audio StrategyJodi Krangle WebsiteLinkedinAudio Branding PodcastFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film "39 And A Half," as well as numerous TV shows on ABC, E!, MTV, Fox Sports - just to name a few. In addition to writing music for different productions, he’s started a few different bands and does song writing on the side. I was so impressed with his background in both the creative and business end of things and his take on how music influences us has made for a very interesting conversation! I'm looking forward to sharing this with you. In this interview, we talk about: How Chris is dealing with COVID and what’s happening in California (he's based in L.A.) His background and how he got into music His love for music and all the instruments he plays How he found a love for writing melancholy and dark music Why Chris likes writing darker music Chris’s love for fictional scary things versus being scared in real life How he goes about writing the music for each movie depending on the information he has Some of his favorite ways to compose music for a movie The way Chris’s music affects the emotion in a movie Chris’s most recent experience with writing music for a movie set in Africa and adding in cultural elements Chris’s upcoming production featuring his music The use of major and minor chords in his productions Using both major and minor chords in a piece of music, even if it’s a minor piece of music Want to contact Chris or find out more information? Website: ( Music library: ( Social Media: ( ( Music: ( ( ( This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( ( Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: ( And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – ( 5 Tips For Implementing An Intentional Audio Strategy) at (
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2 days, 8 hours
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