Joel is an Executive Management Consultant at Big Picture Advisors llc and co-host of Video Marketing 2.0, a podcast that discusses how the Web 2.0 revolution has transformed how we use online video for commerce and engagement.
Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.
A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level.
On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.
View 99 more appearances
Share Profile
Are you Joel? Verify and edit this page to your liking.

Share This Creator

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Creator Details

Episode Count
Podcast Count
Total Airtime
1 day, 4 hours
Podchaser Creator ID logo 102779